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Analyst - Paid Performance Marketing at Jumia Nigeria

Jumia NigeriaLagos, Nigeria Data and Artificial Intelligence
Full Time
Jumia is your number one Online Shopping solution in Nigeria. There is an online electronic store where you can purchase all your electronics, as well as books, home appliances, fashion items, shoes, mobile phones and more online and have them delivered directly to you. Jumia has payment options that suit everyone, and we have a payment-on-delivery option for extra convenience. Shopping online in Nigeria is easy and convenient with us. The Jumia mall provides you with a wide range of products you can trust. Discover JIM's Big Thing for that special person in your life. You can also shop online for Valentine gifts and have them delivered directly to your loved one.

  • This role requires 3 - 5 years of experience in the media field, with a strong background in media planning or buying.
  • An integrated role with expertise in digital planning and execution is highly valued.

Responsibilities:

  • Collaborate with the marketing team to develop effective media strategies and plans
  • Conduct research and analysis to identify target audiences and determine the most suitable media channels
  • Create media plans that align with campaign objectives and budgetary requirements
  • Monitor and optimize media campaigns to ensure maximum performance and ROI
  • Stay updated on industry trends, emerging technologies, and best practices in media planning and execution
  • Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI) to track and measure campaign effectiveness
  • Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns
  • Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans
  • On top of all invoice, billing, and delivery issues. Knows when to escalate discrepancies to the manager.

Requirements:

  • 3 - 5 years of experience in media planning or buying
  • Strong knowledge of digital media channels, platforms, and tools
  • Proficiency in using digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)
  • Analytical mindset with the ability to interpret data and extract actionable insights.
  • Excellent communication and presentation skills to effectively convey media strategies and campaign results.
  • Detail-oriented with strong organizational and time management skills
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies.

Method of Application

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