At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, designing bespoke business processes, leveraging data, applying insights and technology. We combine our expertise and take different bespoke approaches to solve different business challenges because we believe there is no one size fits all approach. This way, you keep your eyes on the prize and thrive.
Summary
We are seeking a skilled and proactive Business Analyst to join our dynamic team in driving the go to-market strategy for our fintech business. The successful candidate will play a pivotal role in developing and executing strategies to promote our innovative product to potential customers, with a focus on incentivization, market mapping, customer education, and collaboration with industry stakeholders. If you have a passion for fintech innovation, strong analytical skills, and a track record of driving successful go-to-market initiatives, we want to hear from you.
Responsibilities include:
- Incentivization Strategy: Develop and implement strategies to incentivize merchants and users to adopt our fintech product. This includes designing attractive incentives, such as discounts, rewards programs, and referral bonuses, to drive user acquisition and engagement.
- Mapping of Merchant Locations: Conduct market research and analysis to identify key merchant locations and target markets for product penetration. Utilize data analytics tools and geographic information systems (GIS) to map merchant locations and prioritize outreach efforts.
- Market Surveys: Design and conduct market surveys to gather insights into customer preferences, needs, and pain points. Analyze survey data to identify market trends, opportunities, and competitive threats, and provide actionable recommendations to inform product development and marketing strategies.
- Customer Education: Develop educational materials and presentations to inform potential customers of the key features and functionalities of our fintech product. Highlight the ease of use, security measures, and compatibility with existing systems and mobile banking apps to drive adoption and usage.
- Collaboration with Market Associations: Build and maintain relationships with market associations, trade organizations, and industry stakeholders to promote our product to their members. Collaborate on joint marketing initiatives, events, and promotional campaigns to increase product visibility and adoption.
- Performance Monitoring: Monitor and analyze key performance indicators (KPIs) related to the go-to-market strategy, such as user acquisition, conversion rates, and customer satisfaction. Identify areas for improvement and optimization and make data-driven recommendations to enhance strategy effectiveness.
- Cross-functional Collaboration: Work closely with cross-functional teams, including product management, marketing, sales, and customer support, to align go-to-market efforts with overall business objectives. Collaborate on product positioning, messaging, and pricing strategies to maximize market impact and ROI.
- Regulatory Compliance: Stay informed about relevant regulatory requirements and industry standards related to fintech products and services. Ensure that our go-to-market strategy complies with all applicable laws, regulations, and best practices.
Education/ Qualifications
- Bachelor's degree in Business Administration, Marketing, Finance, Economics, or related field. Master's degree preferred. Certification in business analysis or project management is a plus.
- Proven experience (at least 1 year) as a Business Analyst or similar role, preferably in the fintech industry.
Skills/ Abilities
- Strong analytical skills, with the ability to interpret complex data sets and derive actionable insights. Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Thoughtful thinker with a proactive and results-oriented mindset.
- Experience with market research, survey design, and data analysis tools.
- Knowledge of fintech trends, technologies, and competitive landscape.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proficiency in Microsoft Office Suite and data analytics software.
Method of Application
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