Commercial Analytics & Insights Manager at Diageo

Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.

Job Description :

The role is responsible for driving great insights through execution reporting to ensure quicker decisions are made, managing performance from a total Business perspective all the way down to store level and driving accountability at all levels.

The role holder will be the point of contact for Sales Operations to drive the correct execution standards by Channel as well as the key contact to CP&A to ensure tracking elements are briefed on time and objectives are measured as agreed upon and signed off.  The role holder will also drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Other key accountabilities will include :-

Sales Systems & Data Management:

• Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting and business processing capability.
• Create and updates the SFA system with all the approved activities for execution by the sales team
• Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
• Support with data quality assurance and data cleansing of existing data sets for analysis
• Develop business cases on any additional enhancements that are not within the current system capabilities

Drive Insights from Gap analysis measures

• Build actionable insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and identifying opportunities, risks and recommending an action plan to close the gaps.
• Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
• Ensure consistency in reporting and actionable execution plans by channel and segment.
• Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.
• Identifying and understanding performance trends, assessing performance against targets and highlights opportunities.
• Process and analyze large datasets, producing clear findings and recommendations.

Systems reporting and analysis to facilitate strategic growth.

• Facilitate alignment of business strategy with customer strategy
• Analyse operational intelligence to ensure accuracy and provide meaning and trends.
• Generate and analyse reports and provide feedback on reporting when necessary.
• Explore and identify new business opportunities and make recommendations for action.
• Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.
• Align reports to business objectives.
• Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
• Customer Market and KAM team – align to Global training.

Facilitate operational excellence. 

• Understand the expectations of stakeholders.
• Monitor and measure operational activities and key outputs.
• Supporting Execution activity by providing Insights for trade team
• Supporting the team with National or Quarterly Dashboards
• Provide support to KAM and Divisional Teams
• Engage with sales operational team to facilitate and support achievement of excellence.
• Ensure the integrity of data.
• Work with Commercial MD lead to align data across all Platforms
• Trax insights and Pricing
• 3rd Party capability audit
• Identify projects to streamline areas for improvement.

Compliance

• Familiarize and comply with applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.

Experience, Qualifications and Leadership

• Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
• Basic experience in Planning functions (minimum 1-2 years)
• Commercial Graduate Degree Qualification – Business Related
• Work within a virtual team, cross-functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
• Category and competitor knowledge
• Basic understanding of our industry, the channels our products are sold, in-store requirements and account specific marketing.
• Familiarity with market measurement data and interpretation into actionable insights
• Project Management Expertise
• Build collaborative and influential relationships with peers in Commercial.
• Strong analytical skills, systems aptitude, and data-handling expertise

Key Skills

• Commercial Acumen with keen learning mindset
• High cognitive ability
• Facilitate operational simplicity, enabling decisions to be made, aligned to and executed swiftly.
• Dealing with day-to-day ambiguity & problem-solving ability
• Proven commercial acumen with strong focus on financial acumen and analytical skills, with the ability to translate into actionable insights.
• Good analytical skills and a high attention to detail
• Need to be flexible, entrepreneurial, and ability to work with multiple stakeholders.
• Excellent communication skills (written and verbal)
• Excellent planning skills
• Good Decision Quality

Method of Application