TPLPI is a vibrant, dynamic, and compassionate community-based resource center for young people living with HIV and other key populations in Nigeria. Our focus is on supporting and uplifting young Lesbian, Gay, Bisexual, Transgender, Queer, Intersex individuals living with HIV (LGBTQILHIV), Sex Workers living with HIV (SWLHIV), People who use and inject drugs living with HIV (PWUIDLHIV), and more. We are particularly dedicated to the well-being of Adolescent and Young Sexual and Gender Minorities (AYSGM) in Lagos state, including young Gay, Bisexual, and Queer Men (GBQ), who often face unique challenges and barriers to accessing adequate health services and support. Our journey began as an informal group in 2019, driven by a deep desire to make a positive difference in the lives of young key population members.
Position Overview:
- The ideal candidate will be responsible for developing, implementing and managing effective communication strategies that align with the organization’s goals and objectives.
- This role involves creating compelling content, managing internal and external communications across various platforms.
Social Media Management:
- Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and community growth across platforms such as Facebook, X, Instagram, LinkedIn, and others.
- Create and curate compelling content, including posts, images, videos, and infographics, that aligns with organizational messaging and objectives.
- Monitor social media channels for mentions, trends, and opportunities for engagement, and respond to comments, messages, and inquiries in a timely and professional manner.
- Analyze social media performance metrics, track KPIs, and prepare regular reports to evaluate the effectiveness of campaigns and inform future strategies.
Content Creation and Management:
- Produce high-quality written and visual content for digital platforms, including website articles, blog posts, newsletters, and promotional materials.
- Collaborate with program teams to gather content, stories, and updates from the field, and adapt them for digital distribution.
- Manage the organization's content calendar, ensuring a consistent publishing schedule and alignment with key events, campaigns, and initiatives.
Digital Marketing and Advertising:
- Plan and execute digital marketing campaigns, including paid advertising on social media platforms, Google Ads, and other channels, to reach target audiences and drive engagement.
- Monitor campaign performance, optimize ads based on insights, and adjust targeting and messaging as needed to maximize ROI.
Community Engagement and Outreach:
- Foster and nurture online communities, including supporters, donors, volunteers, and other stakeholders, through active engagement, dialogue, and relationship- building.
- Identify and leverage influencers, advocates, and partners to amplify the organization's message and reach new audiences.
- Develop and implement strategies to recruit and mobilize volunteers and supporters for events, campaigns, and advocacy efforts.
Public Relations and Media Relations:
- Cultivate relationships with media outlets, journalists, bloggers, and influencers to generate media coverage and press mentions for the organization.
- Draft press releases, media pitches, and other communications materials, and coordinate media outreach and follow-up.
- Monitor media coverage and track press mentions, and prepare media reports for internal stakeholders.
Designing Organizational Annual Report:
- Lead the design and layout of the organization's annual report, ensuring a visually appealing and professional publication.
- Collaborate with internal stakeholders to gather content, data, and stories for inclusion in the annual report.
- Expert in graphic design software and tools to create engaging visuals, infographics, and illustrations that enhance the report's storytelling and impact.
Other Requirement
- Designing of TPLPI communication strategy plan and framework
- Manage the TPLPI website and ensure that the website is functioning and is utilized.
- Work day-to-day with the TPLPI program team
Qualifications:
- At least a professional certificate or any degree in the field of communication.
- 1-2 years of experience in social media management, digital marketing, or communications, preferably in the NGO sector.
- Strong understanding of social media platforms, analytics tools, and digital marketing strategies.
- Excellent writing, editing, and storytelling skills, with an ability to tailor messaging for different audiences and channels.
- Creative thinking and a passion for innovation in digital communication.
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
- Proficiency in graphic design, video editing, and other multimedia tools (desired).
- Knowledge of SEO best practices and website management (desired).
- Good time management and organizational skills.
- Proficient in Microsoft Office, content management systems, and social media platforms.
Method of Application
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