Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an array of services and programs.
Job Summary:
The Communications Specialist will be responsible for the general coordination of office activities developing and managing all aspects of W2A’s communication and digital marketing strategies. This includes overseeing content creation, managing website traffic, optimizing SEO, handling CRM and lead generation, running digital campaigns, and driving engagement across social media platforms.
Key Responsibilities:
- Design and implement comprehensive digital marketing strategies to boost W2A’s brand visibility, increase website traffic, and drive conversions through multiple channels
- Leverage CRM systems and tools like Apollo to identify and engage leads. Create targeted digital campaigns to nurture prospects and convert leads into clients or event attendees.
- Oversee the creation and management of high-quality content across W2A’s digital platforms (website, social media, newsletters), ensuring consistency and alignment with strategic goals.
- Utilize advanced SEO practices to optimize W2A’s website and content for search engines, increasing organic traffic and ensuring high visibility across relevant platforms.
- Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs.
- Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in W2A events and programs.
- Build and maintain media relationships, securing press coverage for W2A’s events and initiatives. Manage all public relations activities to promote brand credibility and authority.
- Work closely with internal teams, especially sales and business development, to align digital marketing strategies with broader organizational goals and ensure a seamless customer journey.
Requirements:
- Bachelor’s Degree in Communications, Marketing, or a related field (Master’s degree is a plus).
- Proven years of experience in communications, digital marketing, or related fields, with a proven track record of managing successful campaigns that drive brand growth and sales.
- In-depth knowledge of digital marketing strategies, including SEO, PPC, social media marketing, email marketing, and content marketing.
- Strong understanding of SEO principles and tools, with proven success in improving organic search rankings and driving traffic.
- Proficiency in using tools like Google Analytics and social media insights to measure performance and optimize strategies based on data.
Method of Application
Signup to view application details.
Signup Now
