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- We are seeking a talented and creative Social Media Content Creator who specializes in creating and editing videos and image posts for organic social media.
- The ideal candidate will have experience using Kapwing and Canva to produce engaging and visually appealing content.
- Our client is a marketing agency serving tech-ed businesses, and this role will play a crucial role in enhancing their online presence and driving engagement.
Responsibilities:
Video and Image Creation:
- Create captivating video and image content tailored for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
- Develop visually stunning graphics, animations, and videos that align with client branding and messaging.
Kapwing and Canva Expertise:
- Utilize proficiency in Kapwing and Canva to edit and enhance video and image content, incorporating effects, filters, and text overlays to optimize engagement.
- Stay updated on new features and functionalities of Kapwing and Canva to leverage their full potential in content creation.
Content Strategy Alignment:
- Collaborate with the marketing team to align content creation with overall social media and marketing strategies.
- Ensure that all content meets brand guidelines and resonates with the target audience of tech-ed businesses.
Engagement Optimization:
- Monitor social media performance metrics and analyze audience engagement to optimize content strategy and maximize reach and interaction.
- Experiment with different formats, styles, and content types to identify trends and opportunities for increased engagement.
Client Collaboration:
- Work closely with clients to understand their objectives, preferences, and feedback, ensuring that content meets their expectations and drives desired outcomes.
- Provide regular updates and reports on content performance and recommendations for improvement.
Qualifications:
- Proven experience in creating and editing videos and images for organic social media, with a strong portfolio showcasing previous work.
- Proficiency in Kapwing and Canva with the ability to produce high-quality content efficiently.
- Knowledge of social media platforms and trends, with a keen understanding of what drives engagement and interaction.
- Excellent creative skills with a strong eye for design and aesthetics.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment and with clients.
- Experience working with tech-ed businesses or within a marketing agency environment is a plus.
Method of Application
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