Content Creator at Wells Carlton Hotel & Apartments

Wells Carlton Hotel & ApartmentsAbuja, Nigeria Technical Writing

Full Time

Welcome to The Wells Carlton. A tour of The Wells Carlton Hotel and Luxury Apartments is a surreal, fantasy-like journey into a glamorous world of pure luxury and gratifying indulgence. From walkways filled with iconic works of art, building fixtures of unparalleled craftsmanship, architectural finishing of aesthetic perfection, and a modern style that is second to none, The Wells Carlton Hotel and Luxury Apartments is an experience guaranteed to leave you breathless with longing.

Location: Asokoro, Abuja (FCT)
Job Brief

We are looking for a Content Creator to be producing engaging and informative content for various digital platforms - writing, editing, and potentially creating visual or audio content to connect with a target audience and support marketing goals.Analyze content performance, manages content calendars, and ensures consistency with the brand voice.

Key Responsibilities

Content Creation: Developing various forms of content, including blog posts, social media updates, website copy, video scripts, and potentially graphics or other visual elements.
Content Management: Managing content calendars, scheduling posts, and ensuring content is published on time and across relevant platforms.
Content Editing and Proofreading: Reviewing and editing content to ensure accuracy, clarity, and consistency with the brand voice.
Content Optimization: Optimizing content for search engines (SEO) and ensuring it aligns with marketing objectives.
Performance Analysis: Monitoring content performance metrics, analyzing data, and making adjustments to improve engagement and effectiveness.
Collaboration: Working with marketing, design, and other teams to ensure content is aligned with overall marketing strategies.
Trend Awareness: Staying up-to-date on current trends and best practices in content creation and digital marketing.
Brand Consistency: Ensuring that all content reflects the brand's voice and messaging.
Audience Engagement: Interacting with audiences on social media and other platforms, responding to comments and messages.
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise our company and products
Interview industry professionals and incorporate their views in blog posts
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers’ needs and recommend new topics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed

Skills and Qualifications

Strong writing and communication skills: Excellent grammar, spelling, and the ability to adapt writing style for different platforms.
Content creation skills: Experience with various content formats (text, video, audio, graphics)
Content management system (CMS) experience: Familiarity with platforms like WordPress or others used for content publishing.
SEO knowledge: Understanding of SEO principles and best practices.
Social media expertise: Experience managing social media accounts and creating engaging content for various platforms.
Data analysis skills: Ability to analyze content performance metrics and make data-driven decisions.
Collaboration and teamwork skills: Ability to work effectively with others and contribute to a team environment.
Time management and organizational skills: Ability to manage multiple projects and meet deadlines.

Requirements and Skills