Edukoya - We are a team of visionaries building the future of Africa's education. The team breathes enthusiasm, determination, and diversity with the strength of young energetic employees spread over multiple countries (Offices in Lagos & Cape Town). The pioneering team follows a culture of working adventurously, defining milestones for themselves and surpassing them. We love diversity and stand by it vehemently with employees from every corner of the country contributing to the growth of the company. Whether it is our customers or our colleagues, we believe in absolute transparency thus avoiding any forms of miscommunication within teams and in between people. We believe that maintaining a certain level of professionalism is always vital, but understanding each subordinate or manager is substantial to the growth of any team. The level of understanding to be reached has no limits but we involve ourselves with each other's work, helping, guiding, and critiquing whenever and wherever required. Through every step of our employee's journey, there is a strong possibility for development. Never is there a dreary moment in the workspace and every day is a new opportunity to learn and grow.
About the role
- At Edukoya, we understand the power of social media in shaping trends and reaching audiences.
- As a Video Content Creator, you will be responsible for social media strategy, driving brand awareness, engagement, and catching viral content.
- If you have fresh ideas you want to bring to the table, and leave a lasting impact through short-form video content, we invite you to apply!
Responsibilities
- Conceptualize and create engaging and original short-form video content for TikTok and other platforms that aligns with Edukoya’s brand's voice and objectives.
- Stay ahead of TikTok trends, challenges, and cultural moments to implement relevant and timely content into the social strategy.
- Collaborate closely with our marketing team to understand campaign goals and messaging, translating them into visual narratives.
- Execute end-to-end video production, including filming, editing, sound design, and visual effects, to deliver polished and high-quality content.
- Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences.
- Engage with Social Media followers and monitor comments and trends to foster a sense of community and drive meaningful interactions.
- Analyze video performance metrics, insights, and adapt content strategies to drive engagement and growth.
- Ensure brand message is consistent
Requirements
- Proven track record of TikTok Content Creation with a portfolio showcasing your ability to create viral content.
- A deep understanding of TikTok's platform, trends, challenges, and its unique community culture.
- Proficiency in video editing software and creative tools to produce visually appealing and well-edited content.
- Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly.
- Ability to adapt to a fast-paced environment, juggle multiple projects, and meet tight deadlines without compromising quality.
- Excellent communication skills, both in collaborating with team members and engaging with the TikTok audience.
- Mastery of the major social media platforms including Facebook, YouTube, Instagram, Twitter, Pinterest, Snap and Tiktok
- Knowledge of social media analytics software including Facebook, Instagram and Tiktok.
- Experience with content management systems, image/video editing software is a Plus
Benefits:
- Competitive salary and benefits package.
- Flexible working arrangements (Hybrid)
- Opportunities for personal and professional growth.
Method of Application
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