At Data2Bots, we build secure and scalable data solutions in the cloud, helping businesses make informed decisions off their data. Our solutions are driven towards identifying organizational data challenges, designing strategies to address them while keeping your business’s needs top of mind without disrupting your business activities. Our consultants have a broad knowledge in building data pipelines, deploying data infrastructure and developing solutions for businesses across industries. With hands-on experience in problem-solving, our experts can help your business grow by reviewing your existing data infrastructure and providing advice for improvement.
JOB SUMMARY
- Data2Bots, an IT Consulting Company seeking a qualified Content Writer at Data2Bots is responsible for creating high-quality content and implementing effective SEO strategies to drive organic traffic and improve search engine rankings.
- This role involves creating engaging and informative content for various digital platforms, optimizing content for search engines, conducting keyword research, and analyzing website performance.
- The Content Writer Specialist should have a strong understanding of content creation, SEO best practices, and the ability to analyze and optimize content for maximum visibility in search engines.
SKILLS, QUALIFICATIONS AND REQUIREMENTS
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Proven experience (minimum 3 years) in content creation and SEO, preferably in a corporate or agency setting
- Strong writing skills with the ability to create high-quality content that is engaging, informative, and optimised for search engines
- Knowledge of SEO best practices, including keyword research, on-page and off-page optimization, and technical SEO
- Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEO keyword research tools
- Understanding of website analytics and ability to analyze data to make data-driven decisions
- Experience with content management systems (CMS) and basic HTML
- Excellent communication skills, both written and verbal
- Ability to work independently and collaboratively in a fast-paced environment
- Strong time management and organizational skills to manage multiple projects and meet deadlines
- Familiarity with IT consulting industry and related technologies is a plus
RESPONSIBILITIES
- Create high-quality, engaging, and informative content for various digital platforms, including blogs, website pages, video creation on social media, and other marketing materials
- Conduct keyword research to identify relevant keywords and topics for content creation
- Optimize content for search engines, including on-page and off-page optimization techniques
- Monitor and analyze website performance using SEO tools and provide recommendations for optimization
- Collaborate with the marketing team to develop and implement SEO strategies to drive organic traffic and improve search engine rankings
- Stay up-to-date with SEO best practices, industry trends, and search engine algorithm changes
- Conduct competitor analysis and research to identify opportunities for content optimization and improvement
- Collaborate with internal stakeholders, including subject-matter experts and the marketing team, to gather input and insights for content creation
- Proofread and edit content for accuracy, grammar, and adherence to brand guidelines
- Provide regular reports and updates on SEO performance and content metrics to the marketing team and senior management
- Ability to write engaging and valuable content with little or no supervision.
- Any other responsibilities may be assigned
Method of Application
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