Pandora Agency Limited is a Marketing and Communications firm based in Lagos, Nigeria. We provide data-driven and proven communication strategies to our clients cutting across various sectors and industries. Our core and driving principles are Transparency, Integrity, Innovation and Diligence.
Job Description
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Integration of content programs with brand campaigns to drive the brand to demand.
- Executive presentations on the program approaches and results will be required.
- Research industry-related topics (combining online sources, interviews and studies)
- Write - taking into consideration all writing pros and cons- content to promote all assigned portfolios.
- Prepare well-structured Content for print, digital and other content Management Systems
- Proofread before publishing
- Conduct simple keyword research and use SEO guidelines to increase website traffic and or other platform traffic
- Identify the target audience’s content needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone)
Requirements
- 2 - 3 years hands on experience as a Content Writer/Strategist
- Familiarity with measuring performance of Content
- Ability to take Initiative
- Great Research Skills
Method of Application
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