Pathway Advisors Limited is a boutique investment banking firm that aims at integrating superior values of trust and honesty while providing exceptional Investment Banking services to identified clients which includes financial institutions, corporations and high-net-worth individuals. Our Vision is “To be the most respected Investment Banking Firm in Nigeria”. We are committed to building an organization with world-class skills and management capability to achieve the Company’s vision.
Job Summary
- We are seeking a talented Content Writer to join our dynamic Marketing and Communications team in our investment, micro-lending, and asset management firm.
- The Content Writer will be responsible for creating engaging and informative content across various platforms to promote our brand, products, and services.
- The ideal candidate will have a strong excellent writing skills, and a passion for communicating to a diverse audience.
Key Responsibilities
- Research and understand the investment, micro-lending, and asset management industry to create accurate and compelling content.
- Write clear, concise, and persuasive content for various channels, including website, blogs, social media, email campaigns, and marketing collateral.
- Collaborate with subject matter experts, marketing teams, and other stakeholders to gather information and insights for content creation.
- Develop and maintain a content calendar to ensure a consistent flow of content aligned with marketing objectives and industry trends.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- Stay updated on industry trends, market developments, and regulatory changes to incorporate relevant information into content.
- Optimize content for SEO to improve visibility and search engine rankings.
- Monitor and analyze the performance of content using relevant metrics and make data-driven recommendations for improvement.
- Assist in the development and implementation of content marketing strategies to enhance brand awareness and engagement.
- Keep abreast of competitors' content strategies and industry best practices to identify opportunities for differentiation.
Job Specification
Education and Experience:
- A good Qualification
- Proven experience as a Content Writer in the financial services or related industry.
- A good understanding of investment, micro-lending, and asset management principles.
Skills:
- Exceptional writing and editing skills with attention to detail.
- Ability to translate complex financial concepts into clear and engaging content for a diverse audience.
- Knowledge of SEO best practices and content optimization techniques.
- Familiarity with digital marketing tools and platforms.
- Strong research and analytical skills.
- Excellent communication and collaboration skills.
- Ability to meet tight deadlines and manage multiple projects simultaneously.
Personal Attributes:
- Creative and innovative mindset.
- Proactive and self-motivated.
- Strong organizational skills.
- Team player with the ability to work independently.
- Adaptability to a dynamic and fast-paced work environment.
Why Work for Us
- Competitive Compensation
- Professional Development Opportunities
- Inclusive and Diverse Environment.
- Cool Office Space
- Health and Wellness Programs
- Friendly, dynamic and innovative Company culture
- Bonuses and Incentives
- Technology and Tools
- Employee Recognition Programs.
Method of Application
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