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Job Description
- We are looking for a talented and creative Copywriter to join our team.
- As a Copywriter at Afriprize, you will play a crucial role in crafting compelling and persuasive content that engages our audience, enhances our brand voice, and drives conversions.
- The ideal candidate will have a strong command of language, a passion for storytelling, and the ability to adapt their writing style to various mediums and audiences.
Responsibilities
Content Creation:
- Write clear, engaging, and persuasive copy for a variety of marketing materials, including website content, product descriptions, email campaigns, social media posts, and advertisements.
- Develop compelling narratives that align with Afriprize's brand voice and resonate with our target audience.
- Collaborate with the marketing team to create content for promotional campaigns, landing pages, and other marketing initiatives.
Brand Voice and Messaging:
- Maintain and refine Afriprize's brand voice, ensuring consistency across all channels and communications.
- Craft compelling brand messages that communicate the unique value proposition of Afriprize.
- SEO and Content Optimization:
- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive traffic.
- Stay up-to-date with SEO best practices and incorporate them into the writing process.
Editing and Proofreading:
- Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
- Review content for grammar, punctuation, style, and consistency.
Collaboration and Communication:
- Work closely with designers, marketers, and other team members to ensure cohesive and visually appealing content.
- Participate in brainstorming sessions and contribute creative ideas for campaigns and content strategies.
Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience of a minimum of 4 years as a copywriter, content writer, or similar role, preferably in the e-commerce or gaming industry.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO principles and experience with content optimization.
- Ability to write in a variety of styles and tones, with a keen eye for detail.
- Creative thinker with the ability to generate innovative ideas and concepts.
- Strong communication and collaboration skills.
- Proficiency in relevant software and tools (e.g., Microsoft Office, content management systems, SEO tools).
Method of Application
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