Etu Odi Nigeria is the next generation creative agency, combining insightful brand strategy, creative communication and engaging brand experience in helping organizations chart the course from awareness to loyalty in the minds and hearts of its customers.
- Meet with the Business Director to discuss the client’s requirements, core messages, and target audience.
- Brainstorm ideas and concepts for the visual and words with other members of the creative team
- Write various copy Options, which may be presented to the client as a storyboard
- Conduct research on the product, target audience, and competitor activities in the market.
- Present ideas to the creative director, some of which may be rejected or developed into workable concepts.
- Develop creative ideas and concepts, often in partnership with the Art Director
- Liaise with client and interpret their briefs
- Proofread copy to check spelling and grammar.
- Oversee campaigns, bookings, and liaising with designers, illustrators, printers, photographers, and production companies.
- Amend, revise, and redevelop ads or campaigns in response to feedback from the creative director, the Account management team, or the Clients.
- Review progress, and modify copy until client is satisfied
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
- Monitor the effectiveness of advertising campaigns.
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