Heirs Life is a specialist life insurance company, providing financial, family, and future security to individuals and businesses.
- The Data & Analytics Officer shall be accountable for growth ownership, driving marketing campaigns, monitoring the product lifecycle, gathering insight, and defining the products’ vision in his/her portfolio.
Responsibilitie(s):
- Working on unique insights and competitive analysis, developing unique and simple products that meet the needs of a variety of customers.
- Create buy-in for the product vision both internally and with key external partners.
- Working with a cross-functional team, develop simple product forms, flyers, collateral and digital versions to the purchase and claims experience.
- Develop and present quarterly reports consisting of in-depth product performance research, target audience profiling and analyzing product uptake and customer behavior.
- Create mechanisms to receive feedback on company products and services, and act on the feedback for product improvement
- Develop and manage the overall marketing budget of products in your portfolio to ensure success and product uptake.
- Experience running activation events from end to end, including campaign, staffing, budget, and vendors.
- Identify and close sponsorships, events, and partnerships, to promote the brands to a wide audience and reach the target product subscriptions
Qualification/Experience Requirement(s):
EDUCATION
- Minimum requirement: A Bachelors’ degree from a reputable University in, Marketing, Business Management, Digital Marketing, Data Analytics or any relevant discipline.
EXPERIENCE
- Minimum requirement: 5 years’ cognate experience
Method of Application
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