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Digital Campaign Manager - Collections at M-KOPA

M-KOPALagos, Nigeria Data and Artificial Intelligence
Full Time

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go �PayGo� solar energy for off-grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

In this role, you would be responsible for:

  • Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
  • Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
  • Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
  • Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
  • Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.

This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.

Your application should demonstrate:

  • 3+ years experience and track record in developing and executing digital campaigns
  • Experience with collections management systems and customer segmentation strategies
  • Proficiency in A/B testing and campaign optimization techniques
  • Strong analytical skills
  • Excellent communication and stakeholder management skills
  • Ability to balance collection effectiveness with customer experience
  • Experience working with diverse, distributed teams across multiple countries

Method of Application

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