Digital Marketer / Graphics Designer at MetroHealth HMO Limited

MetroHealth HMO LimitedLagos, Nigeria Design, Graphics and Media

Full Time

MetroHealth HMO Limited is a Health Maintenance Organization which has been established with the objective of becoming the HMO of choice for corporate entities and all subscribing enrolees, who want good quality healthcare accessed through a technology enabled platform that will enhance the whole customer experience. The platform has been configured towards administering efficient patient centred services. Our focus is on quality and service delivery, ensuring prompt, personalized and seamless quality healthcare support services to our clients, both young, middle age and old. Technology drives our operations as it undergirds our operational efficiencies and provides access to timely data which is beneficial to both providers and enrolees. Several technology portals are made available through controlled access for enrolees to view and manage their health data, and for providers to submit and receive payment for services delivered.

Job Summary

As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.
You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.

Responsibilities
Graphic Design:

Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
Ensure designs align with brand guidelines and reflect the brand's tone and messaging.

Digital Marketing Collateral:

Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
Optimize designs for different digital platforms and devices to ensure a seamless user experience.

Social Media Management:

Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Requirements

Bachelor's degree in Graphic Design, Digital Design, Visual Communication, or a related field.
Proven experience in graphic design.
Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
Strong understanding of design principles, typography, color theory, and layout composition.
Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
Familiarity with UI/UX design principles and best practices.
Experience with web design and development, HTML, CSS, and responsive design is a plus.
Strong portfolio showcasing a range of digital design work.
Excellent creative thinking and problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Strong communication and collaboration skills.