Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders. The journey began with our pioneering of the food court concept in Nigeria - a new and exciting offering for the local market. At the same time, we also imported well-developed QSR (Quick Service Restaurant) brands from South Africa. Since this time we have concentrated on developing our own brands, which already occupy prime market positions. Chicken Republic, as our flagship brand, is a classic success story. Since launching in 2004, Chicken Republic has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009). Our multifaceted business also comprises an Operational Division, Central Kitchen Unit and Supply Chain Division.
Job Purpose
- To create visual concepts to communicate ideas that inspire, inform, or captivate customers.
- To develop the overall layout and production design for advertisements, campaigns, magazines, and corporate reports.
Core Responsibilities and Key Result Areas
- Study design briefs and determine requirements
- Schedule projects and define budget constraints
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop communications for the brand using required software(s)
- Use the appropriate colors, fonts and layouts for each graphic
- Work with copywriters and creative director to produce final design
- Test graphics across various media
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
- Collaborating with the team to launch projects.
- Create Exciting creatives for social media campaigns (still images, motion images, videos etc.)
Key Performance Indicators
- Response time
- Time to the first draft
- Alignment to requirement (%)
- Standard Compliance
- Social Engagement Numbers
Knowledge Requirements
- Good knowledge of administrative rules and regulations
- Knowledge of the business and Food industry
Job Specifications
- Degree in Design, Fine Arts or related field is a plus
- A strong portfolio of illustrations or other graphics
- Proven graphic designing experience
- Experience using design software and technologies (such as Photoshop, Corel Draw, Premiere Pro, After Effect)
Decision Expectations
- Evaluate existing brand visuals and provides improvements to changing organisational priorities and market trends
Method of Application
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