BBC Media Action’s communication projects are rooted in local people’s experiences and understanding. Our extensive research programme - called "world class” by the UK government’s Department for International Development (DFID) - provides insight into audiences’ lives to ensure that our projects reflect their needs and circumstances. We also use our data to monitor how effectively our programmes engage people and stimulate change; lessons learned are then built into future projects. To share our findings and learning as widely as possible, we publish policy and research reports and briefings to inform communication for development practitioners and policy-makers. Since we are not funded by the licence fee, none of this work would be possible without the backing of our generous donors - governments, foundations, corporations and individuals. In Nigeria, BBC Media Action run a number of multiplatform and capacity-strengthening projects including health radio shows tackling maternal and neonatal health, HIV and AIDS and pneumonia and diarrhoea. A long-running radio drama and magazine shows in both Hausa and Pidgin English address governance issues.
Purpose of the Role
- As a social media journalist you’ll be helping shape content that inspires and informs the next generation of African audiences.
- Reporting to the Senior Journalism Team Manager, you’ll play a key role in producing impactful, multi-platform content, and being part of creative projects that connect with audiences across Africa and beyond.
- We are looking for a motivated journalist with experience in video editing, social media analytics, writing scripts and social media posts as well as the use of tools like Canva, Emplify and Social Flow.
- The social media team’s mission is to grow BBC Africa’s English-speaking audience by creating bespoke content across various social media platforms including YouTube, Instagram, X and Facebook.
Key Accountabilities
- Everything BBC Africa Social does is driven by increasing the audience reach of the English speaking audience in Africa – we go where they are and use our journalism to engage them and try to build a valuable relationship.
- We are based across London, Nairobi and Lagos and work with teams across African language services.
- This role offers the opportunity to build skills across a wide range of social production and work on the biggest news stories, with huge platforms to do so.
Your Key Responsibilities and Impact
- Proven track record of originating stories to engage under 25 female audiences.
- Breaking news and producing engaging content across all social platforms, in video (short and long form), stills, and text.
- Deliver high quality journalism to tight deadlines.
- Exercise editorial judgment in developing story ideas and producing accurate and impartial journalism.
- Work with colleagues from across the continent to make social-first content
- Curating accounts daily in line with platform-specific strategy.
- Responding to data and social listening. (Use analytics and social listening to respond to audience trends and optimise engagement.
Your Skills and Experience – Key Criteria
Essential
- Social-first scripting, curation and management of large social accounts.
- Strong understanding of African current affairs and audience dynamics.
- Skilled in social analytics to maximise the impact of our content.
- A high standard of editorial judgment, writing ability and production skills based on substantial journalism experience.
- Shortform vertical video editing (FCP preferable) and filming.
- Creating visually engaging content usingCanva.
- Demonstrable experience in originating and curating social content.
- Desirable: Proficiency in Photoshop.
Why Join the Team
- Be part of the dynamic and innovative team at the forefront of digital storytelling for BBC Africa.
- As a journalist, you’ll be implementing strategy to engage new audiences across socials and drive them to our website.
- Help BBC Africa’s Instagram continue to grow and target under-25s, tell stories across our YouTube account, break news stories across Facebook and X - and who knows where else in the future.
Method of Application
Signup to view application details.
Signup Now
