Kerry Group Plc - Founded in 1972 in Co. Kerry, Ireland, the Kerry Group has annualised sales in excess of €7 Billion and supplies over 18,000 food ingredients and flavour products to customers in more than 140 countries worldwide. We have established over 150 manufacturing sites, operate in over 30 countries, and employ 25,000 people worldwide. Kerry has been present in the Asia-Pacific region since 1997 and has grown its business to become a supplier of choice for our regional and local customers. With over 4,500 employees across the Asia-Pacific, Middle East & Africa (APMEA), Kerry has many exciting opportunities at our many Development & Application Centres, Sales Offices and Manufacturing sites. Spread over 18 countries - and growing - Kerry plays a large role in supplying food & beverage solutions to this diverse region.
About The Role
- The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.
- This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.
Key Responsibilities
- Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
- Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
- Generate strong understanding of market & consumer trends and behaviour
- Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
- Compile reports containing actionable recommendations as required by the Marketing & Sales teams
- Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
- Analysis and interpretation of market and consumer data
- Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
- Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
- Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
- Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
- Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
- Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
- Management of Market Research agencies
Qualifications, Skills & Experience
- Bachelor’s Degree or equivalent in business, marketing, mathematics, or the sciences with at least 3 to 5 years within the Market Research industry
- Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
- Strong experience conducting consumer, market, and customer research
- Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis
Competencies
- Strong analytic and critical thinking and interpretation skills
- Strong written and oral communication skills, including creating & making presentations to large audiences.
- Problem solving ability
- Information gathering techniques
- Project management and cross functional team working
- Ability to work independently with minimal supervision in a hyper speed environment.
- Advanced Excel and PowerPoint skills
Method of Application
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