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Marketing Analyst (Holding Company) at Dove Consulting

Dove ConsultingEdo, Nigeria Data and Artificial Intelligence
Full Time
At Dove Consulting, we are a leading consulting firm specializing in Human Resource services in Nigeria. With years of experience across various industries, we offer innovative and customized HR solutions tailored to meet the unique needs of businesses, whether large or small. Our mission is to empower organizations by optimizing their workforce management and enhancing overall business performance.

Job Summary

  • As a Market Analyst, you will play a vital role in shaping our business strategies by conducting comprehensive market research and analysis.
  • You will be responsible for gathering data on target markets, competitors, and consumer behavior, and utilizing that research to develop valuable insights and recommendations.
  • Furthermore, you will be involved in writing compelling proposals for projects, partnerships, and acquisitions based on your findings.
  • The ideal candidate will possess a deep understanding of market research methodologies, be proficient in data analysis, and have excellent written and verbal communication skills.

Key Roles & Responsibilities

  • Conduct thorough market research and analysis to identify trends, opportunities, and challenges in the target market.
  • Gather and analyse data on competitors, including their products, pricing strategies, and market positioning.
  • Stay updated on industry news, market trends, and consumer behaviour to inform business decisions.
  • Utilize various research methodologies such as surveys, interviews, and focus groups to collect data from target audiences.
  • Interpret and analyze research findings, and present actionable insights and recommendations to stakeholders.
  • Collaborate with cross-functional teams to develop strategic proposals for projects, partnerships, and acquisitions.
  • Write clear and compelling reports, summaries, and presentations based on research findings.
  • Monitor and evaluate the effectiveness of marketing campaigns and initiatives.
  • Assist in developing marketing strategies and plans based on market research insights.
  • Stay abreast of emerging market research tools, techniques, and technologies, and make recommendations for their implementation.

Requirements
Experience:

  • Proven experience in market research, competitive analysis, and data analysis.
  • Proficiency in utilizing market research tools and software.
  • Strong analytical skills and ability to interpret complex data sets.
  • Excellent written and verbal communication skills.
  • Detail-oriented and capable of managing multiple projects simultaneously.
  • Ability to work independently as well as collaboratively in a team environment.
  • Strong organizational and time management skills.
  • Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word

Skills & Competencies:

  • Self-management and multi-tasking skills.
  • Excellent communication skills, both written and verbal.
  • Strong planning and organizational skills.
  • Ability to work independently.
  • Have excellent standards of numeracy.
  • Outstanding organizational and time-management abilities
  • Excellent communication and interpersonal skills
  • Problem-solving and decision-making aptitude
  • Strong ethics and reliability

Method of Application

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