Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!
Key Responsibilities:
- Ad Spend Management: Oversee and manage daily ad spending on all platforms, ensuring budget efficiency and campaign effectiveness.
- Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
- Platform Expertise: Utilize deep knowledge of Meta Business Suite and Google Ads for campaign management, along with proficiency on platforms like Pinterest.
- Audience Segmentation: Conduct detailed audience research (incl. company’s data) and segmentation to tailor campaigns effectively, maximizing reach and relevance.
- A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
- Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
- Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the gifting and food space.
What Success Looks Like:
- Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click and CPA while maintaining or enhancing campaign quality and effectiveness.
- Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.
- Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.
Required Skills and Qualifications:
- Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta, Google, and Pinterest platforms, with a proven track record of success.
- Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing.
- Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions.
- Consumer Insights: Deep understanding of consumer behavior.
- Educational Background: Degree in Marketing, Business, or related field is advantageous.
Method of Application
Signup to view application details.
Signup Now
