Enterscale helps startups and scale-ups build insight-driven brands, craft compelling pitch decks, acquire early users with paid media, and connect with their audiences through rich content and deep user and product analytics.
Job Description:
- Oversee our clients' digital paid marketing operations, including campaign setup, data analysis, and reporting.
- This role requires attention to detail, strong communication skills, and an analytical mindset to drive optimal performance across our marketing channels.
Responsibilities:
- Conduct a weekly review of account structure and campaign set-up to ensure they align with strategic objectives.
- Analyse data from various sources (Mixpanel, Appsflyer, Google Analytics) to generate actionable insights and recommendations for improvement.
- Prepare and deliver comprehensive bi-weekly reports with actionable recommendations to enhance campaign performance.
- Ensure accurate data points across all platforms and support setting up and tracking relevant events for comprehensive analytics.
- Identify high-performing channels and placements and recommend allocating marketing budget and resources based on data-driven insights.
- Analyse results for budget spent, achievement of KPIs, customer acquisition cost (CAC), customer lifetime value (LTV), and return on ad spend (ROAS).
- Determine the optimal design, copy, and budget for future campaigns to drive engagement and conversions.
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- High attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
- Proficiency in tools like Google Analytics, Mixpanel, Adjust, and AppsFlyer.
- Google Ads and Bing Ads certifications are a plus.
Method of Application
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