WFM 91.7 MHz is a Nigerian gender sensitive and specialized radio station licensed by Nigerian Broadcasting Commission to broadcast programs for women and their family. It is the first female-oriented radio station in Sub-Saharan Africa.
Project Description
- The project aims to increase the reach of Women Radio’s membership network to all 774 local governments in Nigeria, to increase visibility and listenership while sustaining programming.
- The project is to expand Women Radio Network and strengthen the Women Radio community by optimising our approach and creating a platform where women across these regions will network, share businesses, and provide relevant community-centric content for Women Radio.
- The goal of the approach is to create two-way communication between WR and a cultivated community of loyal users that benefit the organisation by promoting Women Radio’s profile, providing a database of active audiences – a value set to advertisers – while they benefit from the organisation by having an input into programming, an opportunity to showcase businesses, etc.
- By amplifying the voices of women in the WR community, the organisation will strengthen its database of loyal listeners and will be able to monetise the community and digital products.
- Organize virtual events such as webinars and workshops to engage members and provide value and knowledge to members.
- Encourage members to share their own content such as blog posts, business flyers, their thoughts and also promote their business. Production of flyers for members to promote their business, we will create bespoke content that the community and other potential users can subscribe to monthly, and this will, in turn, generate more funds for the organisation.
- The project will create awareness for the membership network and expand its membership to a wider audience from different geopolitical zones in Nigeria. We will use our network to generate adverts targeted at women from different sectors and communities as we will have access to these women.
Scope of Work
- a) This project over a period of 12 months seeks to increase revenue generation and brand visibility for Women Radio by engaging relevant experts to improve the quality of content creation, audience engagement, improving on digital imprints of the organisation, leveraging & enhancing Her products for better engagements with the audience and expanding on the Women Radio Membership Network.
Time Frame and Duration
- The project is to run over a duration of one year.
Remuneration/Fees & Payment
- The approved fee for the project as agreed 1,800,000 Naira which is inclusive of withholding tax deductions as agreed for the period of one Year. The total sum of 1,800,000 Payment shall be made in a disbursement schedule of three tranches - first tranche of 40% upon signing the agreement, second tranche of 40% upon completing a major milestone and final tranche of 20% once the final report is submitted. Note that statutory Withholding charges will be deducted from the yearly 1,800,000 Naira Content Developer fee.
- Kindly note that 5% Federal Inland Revenue Service Withholding Tax (WHT) shall be deducted to facilitate payments as appropriate, kindly provide your Personal Tax Identification Number (TIN) alongside your Bank Account details to the Project team lead.
- Payments for other activities associated to the projects shall be paid by Women Radio.
Deliverables
- Develop a comprehensive content strategy that aligns with the overall goals and objectives of the project.
- Outline the target audience, key messaging, and channels for content distribution.
- Create a content calendar outlining the schedule for content creation, publication, and promotion. Include details such as topics, formats, and distribution channels.
- Produce high-quality written content, including articles, blog posts, website copy, social media posts, and other written materials.
- Ensure that all content is well-researched, engaging, and aligns with the brand's tone and voice.
- Develop visual content such as infographics, images, and graphics to complement written content.
- Ensure visual content is visually appealing, on-brand, and enhances the overall messaging.
- Create multimedia content, including videos, podcasts, and interactive content.
- Revise and edit content based on feedback from stakeholders, ensuring accuracy, clarity, and consistency.
- Implement any necessary changes to improve the overall quality of the content.
- Optimize written content for search engines to improve visibility and organic reach. Include relevant keywords, meta tags, and other SEO best practices.
- Develop content specifically tailored for social media platforms.
- Create engaging and shareable social media posts that align with the overall content strategy.
- Monitor and analyze the performance of content using analytics tools.
- Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.
- Prepare documentation related to the content development process, including style guides, content guidelines, and best practices.
- Submit all final content files in the required formats, ensuring that they are easily accessible and usable.
Method of Application
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