ImpactHER is an impact driven nonprofit organization that seeks to empower African female entrepreneurs by bridging the gender business financing gap so as to help African female entrepreneurs realize their full economic potential.
About the job
- We are seeking a skilled and experienced PR and Communications Expert with a proven track record in fostering connections with media houses and broadcasting channels.
- The ideal candidate will not only possess the ability to strategically market our organization via media but also excel in driving aggressive media publications to showcase the diverse programs and initiatives we champion.
Job Responsibilities:
- Develop and leverage strong connections with media houses, journalists, and broadcasting channels to ensure widespread coverage and visibility for the organization.
- Craft and implement comprehensive strategies to market the organization effectively through various media outlets, emphasizing our commitment to supporting women entrepreneurs.
- Drive impactful and aggressive media publications to highlight the achievements, programs, and initiatives of the organization, ensuring maximum exposure and engagement.
- Create compelling content, including press releases, articles, and social media posts, to articulate our mission and programs, fostering positive public perception.
- Actively promote and advocate for our various programs, ensuring they receive significant attention and recognition across diverse media platforms.
- Collaborate closely with media partners to establish mutually beneficial relationships and secure consistent, positive coverage for the organization.
- Monitor media coverage and analyze metrics to measure the impact of communication strategies, making data-driven adjustments as needed.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Proven experience in PR and communications, with a demonstrated ability to cultivate connections with media outlets.
- Strong track record in strategically marketing organizations through diverse media channels.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced environment and meet tight deadlines.
- Creative mindset with a strategic approach to communications.
- Familiarity with digital marketing and social media platforms.
- Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
- Crisis communication experience and effective problem-solving skills.
Method of Application
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