Research Executive at Kantar

Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers - the way they live, shop, vote, watch and tweet - in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.

Role Overview

• To develop an understanding of Kantar Worldpanel services, pertinent to the appropriate FMCG sector. Develop the analytical skills and knowledge required of this role, with the view to servicing the client’s contract by responding to client data requests and handling project briefs, delivering accurate, insightful information!

A person in this role is likely to have the ability to:

• Provide a high level of attention to detail
• Operate as a friendly, flexible and willing team member who seeks opportunities to help others and in doing so develop their own knowledge, and influence their own reputation positively
• Communicate effectively, as the job environment requires confident individuals who are socially adept
• Organise own work and prioritise independently if required
• Be dependable and take responsibility for own work
• Bring enthusiasm and energy to the role
• Be inquisitive and interested in exploring theories and ideas – using the available analytical tools to aid them
• Be self-disciplined in their approach to their work and learning
• Listen and seek feedback and take on board suggestions to help develop knowledge and skills!

Role Description

• Proactively seek to understand the team’s client’s business and using this knowledge to improve the work you do
• Employ an appropriately professional tone in all communications including emails, presentation materials, telephone calls and face-to-face meetings
• Demonstrate real curiosity and a willingness to focus and commit in dealings with your clients
• Take ownership of client requests, ensuring they are acted upon by you or another member of the team in a timely fashion, where appropriate answering client queries with support from your line manager
• Where appropriate, take responsibility for the timely and accurate production of regular deliverables such as reports or WPO.com page updates
• Demonstrate exceptional precision & attention to detail, always focusing on accuracy
• Begin to recognize patterns and draw logical conclusions based on your analysis of the data set
• Begin to learn how to build stories from the data

Role Requirements & Capabilities

Client Relationship

• Proactively seek to understand the team’s client’s business and using this knowledge to improve the work you do
• Employ an appropriately professional tone in all communications including emails, presentation materials, telephone calls and face-to-face meetings
• Accompany and support the team with supervised on-site client servicing where appropriate, with the view to attend on-site days, forming relationships and building trust with key contacts so that you establish yourself as a point of contact for ad-hoc data requests on an ongoing basis
• Assist client contacts in being able to locate and use existing data through your sound knowledge of the content of regular reports, database structures and other regular deliverables

Account Handling

• Demonstrate real curiosity and a willingness to go above and beyond in dealings with your clients
• Take ownership of client requests, ensuring they are acted upon by you or another member of the team in a timely fashion, where appropriate answering client queries with support from your line manager
• Where appropriate, take responsibility for the timely and accurate production of regular deliverables such as reports or WPO.com page updates
• Production and interpretation of Big 6 analyses with a focus on finding patterns in the data and highlighting key points

Basic Data and Tracking

• Demonstrate exceptional precision & attention to detail, always focusing on accuracy
• Be responsible for/involved in producing the regular deliverables of data and ensuring that they are dispatched on time and accurately
• Undertake the implementation of report quality control, carrying out changes to client report specs
• Understand the client’s ways of working and ensure delivery of information meets these requirements
• Be able to retrieve data and understand the output from Powerview, Big 6 and any other software systems required
• Develop competence in charting and be able to produce basic presentation decks

Analysis & Insight

• Begin to recognize patterns and draw logical conclusions based on your analysis of the data set
• Begin to learn how to build stories from the data
• Build knowledge of FMCG environment including macro trends and KWP’s competitive environment
• Build category and brand awareness to be able to identify/explain key influencers to market performance
• Strive to make valuable contributions to basic ad-hoc client data requests adding commentary and drawing out key findings
• Where appropriate, discuss briefs with clients, challenging appropriately to make sure requests have been properly thought through and the real needs are met first time

Team, People & Self Development

• Actively participate in your Academy training programmes to develop the required skills
• Seek opportunities to practice and apply what you have learned in training
• Take part in your own performance management using the KWP appraisal system
• Ensure you maintain an up-to-date PDP with your line manager – monitor your progress, and find solutions for your development needs
• Build relationships internally, specifically with immediate team with the view to willingly offer help and support to others in the team where possible
• Seek out opportunities to grow your client and category knowledge, by reading trade press, making store visits, having an opinion on your clients’ products and advertising (and their competitor products/advertising) for example

Method of Application

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