We are Leatherback, and we provide a single access point that empowers individuals and businesses to be truly global. We do this by building best-in-class financial, payment, and commerce solutions that remove barriers to global growth and mobility for all citizens of the world. Leatherback is a global digital cross-border payments service provider positioned to transform how treasury solutions are delivered to businesses and individuals in frontier countries.
ROLE SUMMARY
- As the senior content writer and brand’s storyteller, you will be responsible for managing brand storytelling & copywriting, planning, creating, and handling all content marketing activities and implementation across Leatherback’s marketing and communications channels.
- You will be a good fit for this role if you tell a great story, are a creative and independent thinker, work well in a fast-paced environment, and takes initiative without handholding.
ROLE RESPONSIBILITY
- Translating strategy briefs into powerful copies and stories that drive a desired action
- Plan, develop, and manage content delivery across all company's marketing channels, including social media, website, blog, PR articles, email, and newsletters.
- Carry out research to gain in-depth knowledge of all customer personas for the brand's products and understand changes and emerging trends in the content marketing space.
- Collaborate with the team to implement defined marketing strategies for success
- Writes both short and long-form pieces for Leatherback’s website, blogs, email, and social media for the purposes of increasing brand awareness, lead generation, brand building, and advancing our mission.
- Develop content calendars for social media, emails, and blogs following set-down guidelines, strategies, and frequency to be shared with the Graphics Designer for designing
- Manage the posting and publishing of content across all channels; social media pages, email, and website blog, as set in the SOPs
- Abide by the proper content guidelines for tone, style, and voice across all channels ensuring they are aligned with the company's values
- Strategize and improve content delivery and promotion for the brand ensuring that it meets business objectives
- Conduct periodic analysis of content marketing strategy and content audit to evaluate whether it's working or not
- Tracking content marketing ROI across all channels
- Develop and deliver performance reports for social media, emails, and blog visits on a monthly and quarterly basis and share them with the Marketing Lead.
- Develop and maintain an active repository of engaging content across all our channels.
- Provide the product and product design team with platform content across all transactional and access channels.
- Position Leatherback as an active content-driven hub across all segments in all our countries of operation.
ROLE REQUIRMENTS
- BA/Sc or equivalent in a related field required – English, journalism, public relations, or communications.
- Experienced level; 3-4 years of professional writing and editorial experience, preferably in the Fintech, Lifestyle, Travel industries or Startups.
- A diversified portfolio of writing samples is required.
- Demonstrated track record of writing and producing digital and print content for a range of target audiences.
- Track record of using purposeful storytelling to drive organizational impact and business results.
- Superior written and verbal communication skills are a must.
- Experience translating technical information into compelling human stories for a general audience.
- Understands storytelling and marketing copywriting trends across varied media types.
- Experience with blog management & web publishing technologies (HubSpot, Contentful, etc.)
- Strong project management skills and attention to detail.
Method of Application
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