Senior MSA Marketing Intelligence/ Analytics Officer at First Bank

First BankLagos, Nigeria Data and Artificial Intelligence

Full Time

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.

DUTIES & RESPONSIBILITIES

Develop white papers and position papers as assigned by the GH, M&CC
Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC
Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness.
Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.
Conduct market research and competitive analysis to identify opportunities and threats in the market.
Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
Uphold data privacy and compliance standard.
Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
Market research: Conduct research to identify market trends, opportunities, and challenges.
Competitor analysis: Analyse competitors' marketing strategies and performance.
Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
Insight generation: Identify and communicate actionable insights to inform marketing decisions.
Staying up to date with industry trends and best practices in marketing analytics
Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
Conduct analysis and special projects as needed to support strategic initiatives.