Yassir is the leading super App for on demand and payment services in the Maghreb region set to changing the way daily services are provided. It currently operates in 26 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (+$43M in funding) by VCs from Silicon Valley, Europe and other parts of the world including Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
TASKS
- Define research methodologies to be applied according to research capacities, deadlines and customer objectives,
- Participate in the development of the data collection strategy,
- Draw up the research plan, benchmarking, research questionnaires and discussion and observation guides,
- Create personas to support research orientations and communicate hypotheses to design and development teams,
- Establish usability testing: write the animation guide, gather insights and analyze feedback,
- Work closely with the UI designer and UX Writer teams to prepare focus groups and A/B testing
Requirements
- Degree in Design, marketing, psychology, language or equivalent
- More than one year's experience in a similar position,
- Writing skills in French, English and Arabic,
- Strong attention to detail,
- Rigorous, curious and highly organized,
- Ability to analyze and interpret quantitative and qualitative data,
- Team spirit,
- Willingness to learn and constantly reinvent oneself,
- Mastery of research methods and HCD tools,
- Empathy
Method of Application
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