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SEO Specialist at Project Growth

Project GrowthNigeria Technical Writing
Full Time
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!

Key Responsibilities:
Product Listing Optimization

  • Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
  • Conduct keyword research and implement SEO strategies to improve product search rankings.
  • Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.

Amazon Advertising Management

  • Manage Amazon advertising campaigns to increase product visibility and drive sales.
  • Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.

Search Ranking Improvement

  • Implement strategies to improve product search rankings on Amazon.
  • Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
  • Work with internal teams to optimize product offerings and enhance search relevance.

Competitor Analysis

  • Conduct regular analysis of competitor listings, pricing, and advertising strategies.
  • Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.

Requirements:
Amazon Marketplace Expertise

  • Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
  • In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.

Advertising Skills

  • Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Experience in developing and executing advertising strategies to achieve business objectives.

SEO Knowledge

  • Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
  • Ability to conduct keyword research and optimize product content for search visibility.

Analytical Skills

  • Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
  • Experience using analytics tools to track and measure campaign performance.

Communication Skills

  • Excellent verbal and written communication skills.
  • Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.

Preferred Attributes:
E-commerce Experience

  • Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
  • Familiarity with other e-commerce platforms and marketplaces.

Creative Thinking

  • Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
  • Ability to think outside the box and identify new growth opportunities.

Adaptability

  • Flexibility to adapt to changing marketplace dynamics and algorithm updates.
  • Willingness to continuously learn and stay updated on industry trends and best practices.

Method of Application

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