Artee Group is one of Nigeria’s leading businesses spanning across the consumption space. While retail forms the core business activity of Artee Group, Group subsidiaries are present in shopping mall, manufacturing, real estates, among many others. At Artee Group, our statement of purpose is 'Adding value beyond limits’. This is as true as it was in 1998, when we started out as a wholesaler in Nigeria. SPAR Park n Shop which operates in the hypermarket and supermarket retail format is today present across 3 cities of Lagos, Abuja and Port Harcourt. In the year 2014, Artee Group launch its first shopping mall in Port Harcourt. Riding on the success of Port Harcourt Mall, Artee Group is presently working on 3 shopping mall projects across Nigeria. With the launch of Dollarstore in Port Harcourt Mall, Artee Group recently added another value format to its retail brand portfolio. Expanding its presence across the consumption space, Artee joined hands with Landmark Group of Dubai to launch Babyshop, Lifestyle and Splash store brands to cater to fashion and lifestyle requirements of Nigerians. Artee Group’s retail network touches the lives of millions of Nigerians. The cornerstone of our philosophy is listening, adapting, and delivering exceptional value to our customers, investors and shareholders. What sets us apart at Artee Group is a strong and dynamic culture of entrepreneurship.
KEY RESPONSIBILITIES
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
REQUIREMENTS AND SKILLS
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BSc. / MSc. degree in a quantitative, test-driven field.
Method of Application
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