Specialist, Public Relations at T2 (Formerly 9Mobile)

T2 (Formerly 9Mobile)Lagos, Nigeria Design, Graphics and Media

Full Time

T2 Mobile is the new brand identity for the Nigerian telecommunications company previously known as 9mobile

JOB SUMMARY

The Specialist, Public Relations is responsible for implementing strategic communication and media relations activities that enhance the company’s corporate reputation, support business objectives, and strengthen public trust.

This role delivers proactive and reactive PR initiatives, manages relationships with traditional and digital media, coordinates press activities, and supports crisis communication efforts. The specialist works collaboratively with cross-functional teams to ensure brand consistency and alignment with the company’s purpose as a leading digital lifestyle brand.

ROLES AND RESPONSIBILITIES

Strategic and Operational PR Management

Support the design and execution of annual public relations and reputation management strategies aligned with corporate goals.
Develop and implement media engagement plans to strengthen the company’s visibility across earned and owned channels.
Maintain and grow relationships with key journalists, editors, influencers, and media partners.
Draft press releases, thought leadership articles, speeches, and corporate communications for internal and external dissemination.
Ensure consistency of corporate messaging across all communication channels.
Support crisis and issues management by preparing holding statements and monitoring media sentiment.
Collaborate with brand, CSR, and internal communications teams to ensure integrated storytelling.
Coordinate press conferences, interviews, and executive media engagements.
Manage media monitoring and social listening reports to track coverage, share of voice, and reputation metrics.

Content Development & Storytelling

Generate compelling narratives for blogs that humanize the brand and reflect corporate initiatives, innovation, and leadership.
Support the creation of press materials for blogs and newsrooms.

Stakeholder & Agency Management

Liaise with approved PR and media agencies to ensure high-quality output, efficiency, and adherence to SLAs.
Maintain accurate and updated databases of journalists, influencers, and stakeholders.
Provide support for CSR events, sponsorships, and community engagement initiatives from a reputation perspective.

Reporting & Insights

Compile media performance dashboards (earned coverage, reach, sentiment, engagement).
Track and analyse PR KPIs and deliver periodic reports with insights and recommendations for improvement.

Key Performance Indicators (KPIs)

Growth in positive media sentiment and share of voice.
Volume and quality of earned media coverage across traditional and digital platforms.
Timeliness and quality of media responses and press materials.
Compliance with brand tone and reputation guidelines.
Engagement level of media partners and influencers.
Effective support in crisis management and issue containment.

MINIMUM EDUCATION AND EXPERIENCE REQUIRED

First degree in Mass Communication, Public Relations, Journalism, or a related discipline.
Professional certification (CIPR, NIPR, PRSA, or equivalent) is an added advantage.
4–6 years of relevant experience in public relations, preferably within telecoms, technology, or FMCG sectors.
Proven record of managing media relationships and executing successful PR campaigns.
Experience with PR analytics tools such as Meltwater, Brandwatch etc.

REQUIRED CAPABILITIES

Knowledge