Darey.io is a social learning platform where you can learn DevOps amongst peers and mentors, and gain practical experience across multiple real-world use cases.
The role:
- We are seeking a highly skilled Technical Content Specialist to join our team.
- In this role, you will be responsible for crafting compelling copy for email campaigns, as well as other marketing materials such as landing pages, blog posts and more
- . You will work closely with our marketing team to develop and execute successful email marketing campaigns that engage our audience and drive results.
Role Focus: Email Marketing and Copywriting.
Responsibilites:
- Write and edit copy for email campaigns, landing pages, blog posts, and other marketing materials.
- Develop and execute email marketing campaigns, including list segmentation, A/B testing, and analysis of campaign performance.
- Collaborate with the marketing team to create and implement content marketing strategies.
- Work closely with designers to create visually appealing and effective email campaigns.
- Stay up-to-date on industry trends and best practices for email marketing and copywriting.
- Analyze and report on the performance of email campaigns and adjust strategies as needed to achieve campaign goals.
- Manage and build overall email marketing strategy
- Recommend marketing strategy for crafting tailored offer to target audience
- Create, test various email lists and campaigns success
- Create automation sequences
- Determine email marketing KPIs and segment list for prompt actions
- Develop a lead generation strategy.
- Identify the target audience and grow email list
- Analyze data to get smart insights and Suggest methods for improvements
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Requirement:
- Minimum of 2- 4 years of proven working experience in a similar role as a technical content marketer, copywriter or Email marketer with expertise in the marketing niche.
- Proficiency in MS Word and/or other Content Management Software
- Problem solving attitude.
- Editorial mindset with an ability to predict audience preferences.
- Hands-on experience with SEO and web traffic metrics.
Method of Application
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