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Technical Content Specialist at Darey.io

Darey.ioLagos, Nigeria Technical Writing
Full Time
Darey.io is a social learning platform where you can learn DevOps amongst peers and mentors, and gain practical experience across multiple real-world use cases.

The role: 

  • We are seeking a highly skilled Technical Content Specialist to join our team.
  • In this role, you will be responsible for crafting compelling copy for email campaigns, as well as other marketing materials such as landing pages, blog posts and more.
  • You will work closely with our marketing team to develop and execute successful email marketing campaigns that engage our audience and drive results.

Responsibilites:

  • Write and edit copy for email campaigns, landing pages, blog posts, and other marketing materials.
  • Develop and execute email marketing campaigns, including list segmentation, A/B testing, and analysis of campaign performance.
  • Collaborate with the marketing team to create and implement content marketing strategies.
  • Work closely with designers to create visually appealing and effective email campaigns.
  • Stay up-to-date on industry trends and best practices for email marketing and copywriting.
  • Analyze and report on the performance of email campaigns and adjust strategies as needed to achieve campaign goals.
  • Manage and build overall email marketing strategy
  • Recommend marketing strategy for crafting tailored offer to target audience
  • Create, test various email lists and campaigns success
  • Create automation sequences
  • Determine email marketing KPIs and segment list for prompt actions
  • Develop a lead generation strategy.
  • Identify the target audience and grow email list
  • Analyze data to get smart insights and Suggest methods for improvements
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirement:

  • Minimum of 2- 4 years of proven working experience in a similar role as a technical content marketer, copywriter or Email marketer with expertise in the marketing niche.
  • Proficiency in MS Word and/or other Content Management Software 
  • Problem solving attitude.
  • Editorial mindset with an ability to predict audience preferences.
  • Hands-on experience with SEO and web traffic metrics.

Method of Application

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