In 2019, Pricepally was born to bring innovation to an inefficient food distribution system in African cities. We believe in connecting farmers, manufacturers, and wholesalers directly to you, the consumer, in an innovative way that benefits all players in the value chain. We want to build the next generation food system for African cities, a platform where key players in the food value chain who add value can plug in to exchange their deals with the end consumer.
Position Overview:
- We are seeking a highly skilled and results-driven User Acquisition Specialist to join our team.
- This role is pivotal in driving our customer acquisition strategies and optimizing our digital marketing efforts.
- The ideal candidate will have a strong background in digital media buying, performance marketing, mobile marketing with expertise in tools like Google Analytics, AppsFlyer, Mixpanel, and the ability to transform data into actionable insights.
- This role demands creativity, analytical prowess, and a deep understanding of digital marketing trends.
User Acquisition Specialist Responsibilities:
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Managing advertising on digital platforms, including but not limited to Meta, Google, YouTube, and Twitter.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience
- Sourcing and presenting audience data and advertising proposals.
- Managing ad creative design direction , including proofreading online advertising material before launching campaigns.
- A/B testing of creative; multivariant testing, attribution and deduplication modelling, mixed media analysis, keyword and adgroup optimisation
- Managing budgets and monitoring campaign costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
- Monitoring audience and media trends, practices, and new technologies.
Key Performance Indicators (KPIs):
- ROI on digital marketing campaigns
- Customer acquisition cost (CAC)
- Cost per acquisition (CPA)
- Conversion rate from paid channels
- Growth in sign ups, active user growth rate, new customers and app downloads
- Click-through rate (CTR) on ads
- Efficiency in budget utilization and spend
Method of Application
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