Sahara Group is a leading privately owned Power, Energy, Gas and Infrastructure Conglomerate established in 1996 with operating companies active in the downstream, midstream, upstream, infrastructure and power sectors. Sahara has presence in different locations including Africa, The Caribbean, Asia and Europe. The Group's strategy is to replicate its successes in Oil and Gas sector in the Energy & Infrastructure sector. To achieve this, Sahara has set out a roadmap for investing in people, processes, strategic acquisitions, principal investments and continuous expansion within, initially, the West African energy & infrastructure space, and then globally.
Role Accountabilities
Brand Visual Identity Development:
- Evolve and maintain Sahara’s visual identity system, ensuring a modern, cohesive, and globally appealing brand expression.
- Develop design guides, component libraries, and visual standards for use across all business units and regions.
- Ensure visual consistency across print, digital, video, and experiential platforms.
Creative Design & Layout Execution:
- Produce high-quality designs for publications, brochures, corporate reports, internal communications, presentations, infographics, and campaign visuals.
- Create clean, structured layouts that apply strong visual hierarchy and understand the flow of information.
- Adapt complex technical information into simple, visually compelling formats.
Digital & UI Design Support:
- Translate the Sahara visual language across digital platforms, supporting website elements, landing pages, microsites, and intranet visual assets.
- Work with the Digital Web Experience Manager to ensure brand alignment across user interface components.
Motion & Multimedia Design:
- Design and animate motion graphics for intros, transitions, lower thirds, logo stings, brand elements, and video assets.
- Develop animated visual systems that enhance Sahara’s digital storytelling and modern brand posture.
- Support video editing teams with stylistic overlays, graphic inserts, and brand-based visual enhancements.
Social Media & Campaign Design:
- Create visually strong content for social platforms and digital campaigns that elevate brand perception.
- Define the visual tone for major communication moments, anniversaries, product launches, and internal campaigns.
- Work cross-functionally to ensure every campaign is aligned to the brand’s evolving global style.
Brand Governance and Quality Control:
- Review and approve internal and external design outputs to enforce brand consistency.
- Maintain asset libraries, templates, and design repositories for organisation-wide use.
- Provide creative direction to vendors, printers, and production agencies as needed.
Qualifications
- Bachelor’s Degree in Visual Communication, Digital Design, or relevant discipline
- 2–5 years professional design experience in a corporate, agency, or emerging brand environment
- Portfolio demonstrating brand identity, layout work, multimedia design, and motion graphics.
Technical Competencies:
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.
- Strong grounding in visual hierarchy, typography, color theory, and composition.
- Experience in brand identity development, logo design, and visual system creation.
- Ability to design for both print and digital platforms, including UI support for web assets.
- Competence in motion design, vector animation, and creation of animated brand elements.
- Basic understanding of digital formats, rendering, compression, and exporting for multi-channel use.
Behavioral & Creative Competencies:
- Strong creative intuition with the ability to modernize and evolve established brand systems.
- Excellent attention to detail and a commitment to design excellence.
- Ability to manage multiple design requests, prioritise effectively, and deliver on tight timelines.
- Collaborative mindset with strong communication skills and the ability to present design concepts clearly.
- Curiosity for emerging design trends, technologies, and global aesthetic standards.
Method of Application
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