Credit Direct Limited is a non-bank finance company with its Head-Quarters in Lagos, Nigeria. The company was established in 2006 and is focused on providing Payroll based consumer loans to eligible individuals. The Company currently operates in 25 states in Nigeria including the Federal Capital Territory– Abuja. With a staff strength of over 1000 employees and an active customer base in excess of 300,000, Credit Direct Limited is positioning itself to become the dominant market leader in the unsecured micro-lending (payroll lending) space in Nigeria and indeed Sub-Saharan Africa.
Job Summary
We’re looking for a Visual Identity Associate to strengthen our brand’s visual presence and ensure consistency across all touchpoints. This role involves creating and maintaining visual assets, refining design guidelines, and collaborating with cross-functional teams to bring the brand’s aesthetic to life. The ideal candidate will have a keen eye for detail, a deep understanding of brand storytelling, and the ability to craft visuals that resonate with our audience and align with our brand identity.
Job Details
Brand Asset Creation and Management
- Design and develop brand assets, including logos, icons, typography, and templates for both digital and print use.
- Organize and manage a central repository of brand assets to ensure easy access and consistency across teams.
Design Consistency and Brand Guidelines
- Create and maintain brand guidelines that outline visual standards, ensuring consistency in color, typography, and design elements across all materials.
- Collaborate with marketing and product teams to ensure visuals align with brand guidelines and messaging
Cross-Functional Collaboration
- Work closely with internal teams to create visuals that enhance brand storytelling and support various campaign objectives.
- Support sales and customer experience teams with tailored visuals that align with brand standards.
Quality Control and Design Review
- Review all visual content produced by internal and external teams to ensure it meets brand guidelines and maintains quality.
- Provide feedback and guidance to uphold visual standards and enhance brand perception.
Trend Monitoring and Innovation
- Stay updated on design trends, tools, and best practices to keep the brand visually relevant and appealing.
- Suggest new design approaches and innovations that elevate the brand’s visual identity.
Design Adaptation
Ability to provide design in different formats needed by external agencies.
Requirements
- Bachelor's Degree (BSc)
- Professional certification or completion of relevant design courses
- Minimum of 5 years of work experience
COMPETENCIES REQUIREMENTS:
Technical:
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for creating and editing brand assets.
- Strong understanding of typography, layout, and visual hierarchy for creating balanced, on-brand designs.
- Knowledge of digital design formats (e.g., web, social media, mobile) and print production processes to ensure quality across mediums.
- Basic knowledge of motion graphics or video editing (After Effects, Premiere Pro) for creating animated assets or short videos.
- Experience in creating, maintaining, and updating brand guidelines and design systems for internal and external use.
Behavioral:
- Exceptional attention to detail, ensuring consistency and accuracy across all visual assets and brand materials.
- A creative mindset with the ability to bring fresh, innovative ideas to brand visuals and storytelling.
- Ability to adjust designs to suit different platforms, mediums, and campaign needs, ensuring flexibility while maintaining brand integrity.
- Strong collaboration skills for working with cross-functional teams and clearly articulating design concepts and feedback.
- Ability to manage multiple design projects, meet deadlines, and prioritize tasks in a fast-paced environment
What to Expect in the Hiring Process:
- A preliminary phone call with the recruiter
- Technical interview
- Assessment
- Interview with Senior members of the team
- Cultural and Behavioral Fit Interview with a member of the Executive team.
Method of Application
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