First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
DUTIES & RESPONSIBILITIES
- Collaborating with cross-functional teams to integrate digital solutions seamlessly across channels.
- Responsible for managing all Apps / Mobile solutions / SEO activities such as deep linking, link building and keyword strategy to increase rankings of website/webpages on all major search networks.
- Technical support and training of the subsidiary focal persons in the Group on website related issues.
- Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
- Coordinate VAPT remediations and ensure up to date tracking across touchpoints
- Responsible for value realization on all go-live projects and report promptly
- Handle Mobile / App / SEO requests to ensure they are adaptable and best practices are implemented
- Advise and implement necessary website security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels
- Supervise and ensure resolution on all issues identified from crawling information tool and fix all broken links
- Support live production of events on owned platforms of the Bank
- Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
- Identify and recommend improvement opportunities for FirstBank’s website
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
- Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
- Perform A/B test for landing pages, messaging and multiple user experiences
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
JOB REQUIREMENTS
Education
- Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Digital Marketing certification will be an added advantage
- Professional certifications in related field
Experience
- 4 – 7 years’ experience in webmaster function
- Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
- Experience in financial services, product management and investment banking/asset management will be an added advantage
- Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
Method of Application
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