First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
DUTIES & RESPONSIBILITIES
- Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines.
- Perform routine troubleshooting of the website and resolve identified issues.
- Conduct routine test on website content to ensure clear display and fast page loading times.
- Work on Mobile / App / SEO requests to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
- Advise and implement necessary website security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels.
- Resolve reported content issues.
- Resolve all issues identified from Crawling Information tool and fix all broken links.
- Upload and remove digital content on website as required.
- Maintain and manage webmaster software.
- Identify and recommend improvement opportunities for FirstBank’s website.
- Regular site audits and vulnerability checks.
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
- Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
- Work with agencies to execute and optimize paid search campaigns.
- Support in campaign planning.
- Perform A/B test for landing pages, messaging and multiple user experiences.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
JOB REQUIREMENTS
Education
- Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline.
- Digital Marketing certification will be an added advantage.
Experience
- 3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage.
- Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.
Method of Application
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