Find a curated list of the best digital marketing courses for you. Get the courses for the various skills in digital marketing and advance your career.
By Ogugua Belonwu
12 November, 2023
Maximizing search engines and social media for business growth has become a thing, and will likely be for a long period of time. Technology is advancing forward, and not backward. So, anyone who is skilled in Digital Marketing and understands its ropes is going to be relevant to businesses now, and in the future.
In this article, we have listed out the best Digital Marketing courses you should consider taking in 2023 to help you in your career and position you for global opportunities. Keep reading and you’ll find them and how you can apply immediately.
Most of the courses you will find on digital marketing are available online. Here are some courses you can easily register for and take online.
CXL is a top online platform offering detailed digital marketing courses for interested participants. Their courses cut across beginner, intermediate and advanced levels, catering to every level of digital marketers. The courses also cover email marketing, content strategy, SEO writing, etc.
The content of their courses includes:
Account-based marketing
Project Management for Marketers
Email marketing: Master the fundamentals
Google Analytics for Beginners
Landing page optimization
Google Shopping
Advanced LinkedIn Ads
Content strategy and SEO for lead generation
Content marketing research
Scaling content marketing
SEO link building
Technical SEO
Organic Social Media
Product messaging
Cost: ?723603.28 per person for an annual all-access but costs ?3255973.40 for a team of five persons for an annual all-access.
Duration: Self-paced
Hubspot Academy is a platform that offers both free and paid digital marketing courses and certifications. Some popular courses include Inbound Marketing, Email Marketing, Content Marketing and Growth Marketing. Their certifications are globally recognized and will help you as a Digital Marketing professional in your career and in developing your own online business. At Hubspot Academy, you will learn:
Email Marketing
Content Marketing
Inbound Marketing
Content Strategy
The Power of Storytelling
Developing a Growth Marketing Mentality
SEO: Building Sustainable Traffic for Your Website
Artificial Intelligence in Marketing
Cost: Free
Duration: Short and self-paced.
Visit Hubspot Academy website here.
SEMrush Academy provides free digital marketing courses and training for students all over the world. It is a good place to start to begin your journey in SEO and SEM as a digital marketer. The classes are made up of courses, webinars and videos, all packaged to help anyone become a better digital marketer.
Some of the things you will learn on SEMrush are:
SEO Fundamentals
Mobile, International, & Local SEO
Link Building
Keyword Research
PPC Fundamentals
Social Media Marketing Fundamentals
Content Marketing
Cost: Free
Duration: Short and self-paced.
Visit SEMrush Academy website here.
This is an online course offered by the Kellogg School of Management for participants all over the world. It runs for a period of 2 months, with the participant being online for 4-6 hours per week. The course is made up of 8 modules which are:
Module 1: A Framework for Marketing in a Digital World
Module 2: Understand Customers and Generating Insights
Module 3: Customer Segmentation and Behavioral Marketing
Module 4: The Customer Journey and Content Strategy
Module 5: Brand Storytelling in a Digital World
Module 6: Designing and Executing Digital Marketing Campaigns
Module 7: Marketing Attribution, Testing, and Experimentation
Module 8: Marketing Automation and Artificial Intelligence in Marketing
Cost: US€2233.85 with a flexible payment system for interested students.
Duration: 2 months
Visit Kellog School of Management here.
This is a 12-in-1 course offered by Udemy to help digital marketers develop the skills needed for their careers. The course is necessary for anyone that wants to master not just digital marketing, but also marketing on different social media platforms. From the course, you will learn:
Email Marketing
Copywriting
SEO
YouTube Marketing
Facebook Marketing
Twitter Marketing
Quora Marketing
Cost: ?34,900
Duration: Self-paced.
Google Digital Garage is an authentic and recognized place to learn all the fundamentals and concepts of Digital Marketing. It offers a wide range of digital marketing skills that you need as a beginner. It gives free online courses with free certificates. The topics will help you to understand digital Marketing fundamentals and different aspects like online selling, social media marketing, and how to reach your audience. Some of the topics handled in its 26 modules are:
Fundamentals of Digital Marketing
Promote your business with online advertising
Connect with the customer over mobile
Promote your business with content
Understand customer needs and online behaviour
Customer Segmentation and Prospecting
Content, Advertising, and Social IMC
Marketing in a digital world
Build your online business
Cost: Free
Duration: Short and self-paced.
Visit Google Digital Garage here.
Digital Marketing Skill Institute is a globally recognized business that offers free training in digital marketing to equip you with the skills and techniques to create a successful online business in 90 days. They also provide professional and master diploma programs that run for 6 months and 8 months consecutively. The topics handled in these courses include:
Driving sales and generating leads from websites and other digital marketing platforms
Establishing your business in your niche industry by creating a brand goodwill
Setting up digital marketing campaign goals and objectives
Customer engagement from social media and growing followers
Display advertising and pay-per-click advertising
Online reputation management and branding on social media
Affiliate marketing
Blogging
Grabbing freelance projects or setting up your own Digital Marketing firm
Cost: ?300,000 for the professional diploma and ?480,000 for the master diploma.
Duration: Self-paced.
Visit the Digital Marketing Skill Institute website here.
Offered on Coursera, this course has been designed by the internationally renowned faculty of the University of Illinois. It is a beginner’s specialization and discusses several aspects and practical applications of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
Some of the topics handled in this course include:
Marketing in a Digital World
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Digital Media and Marketing Principles
Digital Media and Marketing Strategies
Marketing in an Analog World
Digital Marketing Capstone
Cost: $59 per month on Coursera
Duration: 8 months, 5 hours a week.
Access the course on Coursera here.
LinkedIn Learning (Lynda) offers a variety of Digital Marketing courses and certifications for individuals at all levels, from short-duration introductory courses to ones targeted at more experienced professionals. These courses serve as a great starting point to build knowledge and advance digital marketing skills. They are suitable for anyone just starting out or someone looking to update themselves on new marketing trends and strategies.
Some of the courses include:
Online Marketing Foundations
Marketing Tools: Digital Marketing
Digital Marketing Trends
Social Media Marketing: Strategy and Optimization
Marketing Tools: Social Media
Building an Integrated Online Marketing Plan
Brand and Marketing Integration
The Data Science of Marketing
Social Media Marketing with Facebook and Twitter
Marketing on LinkedIn
Managing Email Marketing Lists and Campaigns
Advanced Product Marketing
Cost: Free
Duration: Self-paced.
Access the course on LinkedIn Learning here.
This free online Digital Marketing course from Google is for beginners who want to understand online marketing from the basics. It features over 26 modules that can be completed at your own pace. Each module consists of video lectures, study material and free resources. It also includes a free Google career certificate.
Some of the topics included in this course are:
The online opportunity
Plan your online business strategy
Improve your search campaigns
Get noticed with social media
Content marketing
Email marketing
Marketing Analytics
Cost: Free
Duration: Self-paced.
Wild Fusion Digital Center is a leading training organization in digital marketing, digital services, and digital technology. There are several training programs in the institute that provide in-depth knowledge of digital marketing and its components. They offer different levels of digital marketing courses such as Advanced Training In Digital Marketing, Professional Certificate In Digital Marketing, and Digital Marketing Masterclass. The topics they cover include:
The Fundamentals Of Digital Marketing
Search Engine Optimization
Email Marketing
Pay Per Click Marketing
Digital Display Advertising
Social Media Marketing
Digital Integration and Strategy Implementation
Cost: ?400,000 to ?1,000,000 depending on the level you want to go for.
Duration: Self-paced
Visit Wild Fusion website here.
In this online class offered by the University of California, Davis, you'll learn how to create a content marketing strategy and develop an understanding of the ecosystem surrounding that strategy. Ample time will also be spent working on strategic writing and framing. The course is free and is hosted on Coursera. Some of the topics in the content are:
What the content marketing ecosystem is
How to use the “7A Framework” to power up your content
How to understand what content your buyer wants
How to tailor your content to each phase of the buyer’s journey
How to understand the content that works
Cost: Coursera
Duration: Self-paced but is about 19 hours in total.
Access the course on Coursera here.
This foundational course by Brian Honigman, offers similar content to the other beginner-level courses on this list, with a special focus on interacting with customers through your business’s preferred social networks. It also includes instruction on using social media for sales and experimenting with your techniques. The course is hosted on LinkedIn Learning. The course content includes:
What is social media marketing?
Creating a social media strategy
Choosing the right strategy
Publishing on social media
Interacting with customers
Selling on social media
Measuring social media activity
Innovating with social media
Cost: Free
Duration: Self-paced but is about 1 hour in total.
Access the course on LinkedIn Learning here.
Meta Social Media Marketing Professional Certificate is designed to help social media and digital marketers understand social media management Facebook and Instagram, and paid advertising on the platforms. Also, while there is an emphasis on Meta tools, you can apply whatever you learn outside Meta. The course is helpful for professionals who want to understand paid advertisements on social media platforms.
On the program, you’ll learn:
Create engaging content
Interact with social media users
Manage a content calendar
Evaluate the success of posts
Create effective ads for social media
Create ads in Meta Ads Manager
Measure ad campaigns’ success
Cost: $59 per month on Coursera but if you choose to view the course for free, then you won’t have a certificate.
Duration: Self-paced but 100 hours altogether.
Access the course on Coursera here.
The Social Media Specialization course is made up of 6 courses. It covers everything on social media from strategy, listening, content, and advertising. This program is hosted on Coursera and is taught by Randy Hlavac, a lecturer at Northwestern University. At the end of the course, you will complete a project to show the skills you have learned. Some of the course content include:
Using social analytics tools
Becoming an influencer
Developing engaging content
Building a complete social media marketing strategy plan
Cost: $59 per month on Coursera. If you choose to view the course for free, then you won’t be able to earn a certification at the end of it.
Duration: Self-paced
Access the course on Coursera here.
The Social Media Marketing course by Acadium has 35 beginner-friendly courses on how to maximize different social media platforms for growth. The course is completely free and also allows you to build a portfolio of your newly acquired skills. Here are some of the topics you will learn in the course:
Setting up social media profiles
Creating and publishing social media posts
Developing a social media strategy
Tips and tricks to stand out from the crowd
Automating your posts
Measuring engagement
Managing user reviews
Cost: Free
Duration: Self-paced.
The SEM engine marketing online training helps the professionals of the digital marketing industry to know how to create paid advertising campaigns and optimize and re-market them for a better result. It also helps you build an understanding of keyword research starting from today.
The course content includes:
An Overview of the Google AdWords
About AdWords Algorithm
The Search Campaign Creation
Performance Tracking /Conversion
The Search Campaign Optimization
Display the Campaign Creation
Display the Campaign Optimization
The Remarketing Techniques
Cost: €304.78
Duration: Self-paced.
Visit Multisoft Virtual Academy here.
In the London School of Digital Marketing’s SEO short course, participants will practically learn the factors that contribute to a website being ranked high on search engines such as Google. Learn how search engine algorithms work, develop search engine optimization skills that will help you create SEO strategies and perform keyword research that drives website traffic.
The course is made of 8 modules which are:
Introduction to Search Engine Optimization
Improving website ranking
Competitor Research
Link Building
SEO Content
Ranking Factors
Mastering Keywords
Strategy and Planning
Cost: £495.00 and guarantees lifetime access to the course after payment.
Duration: Self-paced
Visit London School of Digital Marketing here.
The All-around SEO Training is a simple, easy-to-digest video course by the creators of the world's most popular WordPress SEO plugin—Yoast. The course includes over three hours of videos, sliced into 39 short clips. The lessons are taught by SEO professionals from Yoast, including their founder Joost de Valk.
The topics covered in this training include:
The content side of SEO
The technical side of SEO
Look beyond your own website (off-page SEO)
Outsmart your competition by going beyond SEO
Cost: $99/year which includes other courses in the Yoast Academy + Yoast SEO Premium plugin.
Duration: Self-paced
The Advanced Search Engine Optimization (SEO) Program offers 36 hours of videos covering all the basics an SEO beginner needs to know. It is best recommended for beginner SEO professionals. Topics revolve around keyword research, competitive intelligence, website planning, and tips on how to build a career in SEO. In the course, you’ll learn:
SEO Introduction
How search engines work
Types of SEO
Keyword research and competitive intelligence
On-page optimization
Off-page optimization
Duplicate content
Design and architecture
Local SEO
SEO tools
Cost: Free and comes with a certificate at the end of it.
Duration: Self-paced
Visit Simplilearn website here.
This training course by Moz is a six-part course that combines comprehensive, fundamental SEO education with actionable ways to implement your newfound skills. You'll receive six hours of content guided by your instructors, test your knowledge with exams at the end of each of the five sections, and top it all off with credentials to share with your professional network, clients, and stakeholders. Some topics covered in the course are:
How do search engines determine the value of a site?
How to identify good keywords and map them to semantic topic groups
Recent trends such as voice search
How SEO fits in with the sales funnel
How to prioritize SEO tasks
How to determine your most valuable content
How to evaluate links
Essential reports to measure the impact of SEO
In-depth application of SEO principles and practices in the Moz tools
Cost: €557.99
Duration: Self-paced for students.
The email marketing courses from HubSpot Academy are comprehensive covering a wide range of topics, from the basics of email marketing to advanced tactics and strategies. After the course, you will take an exam and on passing, you will be awarded a certificate and you can embed the certification badge on your website. You can also link your badge to your LinkedIn or Upwork profile.
The topics covered in the course include:
Email Marketing Strategy Fundamentals
Understanding the Importance of Segmentation and Contact Management in Email Marketing
Understanding Permissions and Deliverability
Understanding the Power of Personalization and Automation in Email Marketing
Understanding Design in Email Marketing
Maximizing the Impact of Copy in Email Marketing
Getting Your Audience to Take Action in Email Marketing
Analyzing Your Marketing Emails
Improving Your Email Marketing Through Testing
Cost: Free
Duration: Self-paced
In Brevo's email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you'll have the knowledge to create an email marketing strategy that builds lasting engagement & stronger relationships!
It is made up of 8 modules which are:
Essential basics for successful emails
Choosing the best email solution for your business
GDPR: Protect your data and optimize your email campaigns
Efficiently managing your email contact lists
Our tips for creating sign-up forms that convert
Measure the success of your email campaigns with reporting
Boost your KPIs with simple and effective techniques
Best practices for testing your emails with A/B testing
Cost: Free
Duration: Self-paced.
Visit Brevo Academy website here.
ClickMinded offers a total of seven online courses, including email marketing, sales funnels, SEO, content marketing, and more. You can purchase each course individually or as a bundle at a steep discount. The email marketing course teaches:
Marketing automation fundamentals
Email copywriting and design basics
How to write better subject lines
Segmentation strategies
How to track crucial metrics
Cost: The email marketing course costs $997 for lifetime access and $1,997 for lifetime access to all seven courses. The course comes with a certificate.
Duration: Self-paced
Visit the ClickMinded website here.
Taught by a content strategist based at the University of California, this course is designed for individuals with a basic foundation in email marketing who want to take the next step. The class takes an in-depth look at optimization, design, and delivery strategies.
The major topics delivered in this course are:
Fitting emails into your broader marketing strategy
Optimizing your emails and campaigns from start to finish
Designing emails and newsletters that target your client base
Cost: $29.99 and comes with a certificate.
Duration: Self-paced
Access the course on LinkedIn Learning here.
The Complete Mailchimp Email Marketing Course is unique because it focuses on the Mailchimp platform so you can maximize it. If you’re starting with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.
Hosted on Udemy, the course consists of 4.5 hours of videos and modules that include topics like:
Email Marketing Introduction & Basics
Mailchimp Set up, Management, & Audience Organization
Tutorials on Mailchimp Features
Mailchimp Integrations
Best Subject Lines
Email Marketing Analytics
Resources, Updates, FAQs, & Bonus Material
Cost: $69.99 and has a 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund. It also comes with a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.
Duration: Self-paced
Access the course on Mailchimp here.
If you are looking for comprehensive digital marketing courses, then DigitalMarketer is a great choice. Their email marketing course helps you learn advanced email marketing strategies and get certified as an Email Marketing Specialist. The course is well-structured and detailed, offering several practical email marketing examples.
The course contains 10 modules with the topics:
Email and the Customer Value Journey
What to Know About Email
The Psychology and Science of Email
Building an Email List
Developing an Email Calendar and Funnel
Five Foundational Email Campaigns
How to Monetize Your List
How to Copywriting and Design
Measuring Your Email Marketing
Iterating and Improving
Cost: $495 and comes with a certificate upon completion.
Duration: Self-paced
Visit Digital Marketer website here.
Blueprint’s Content Marketing training puts particular focus on the importance of proper content creation by providing lessons on content development, content strategies, and content optimization. This advanced content marketing program is designed to transform beginners into effective, industry-ready content specialists and SEO professionals.
The modules include:
Audience Persona
SERP intent
Page types
Content tactics
Updating content
Keyword gaps
Topic ideation
Content strategy
Content creation
Cost: $499 with lifetime access, and Blueprint also updates the content each year with new tips for their students.
Duration: Self-paced
Visit The Blueprint Training website here.
This course is a mixture of videos, webcasts, case studies, and resources. It shows you the step-by-step creative process of building a dynamic content marketing strategy for a brand or business. From developing a concept and publishing strategically to measuring metrics and driving growth, you'll learn the secrets behind impactful online communication.
The topics included in the course are:
Building your brand
Building your visual identity
Creating your content calendar
Promoting your content
Cost: $44.90 and gives you lifetime access with a certificate of completion.
Duration: Self-paced
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. In this course, you will learn how to develop, organize and implement a content marketing strategy.
The topics covered in the course are:
The content marketing ecosystem
The strategic content (The 7A framework)
Mapping the journey; creating a content marketing strategy
The strategic types of content
Managing your content
Cost: Free
Duration: Self-paced and has about 20 hours of videos.
Access the course on Coursera here.
In this course, marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar.
The topics covered in the content are:
Creating a Content Strategy
Choosing the Right Topics
Producing Content
Optimizing Content
Distributing Content
Integrating Content
Measuring Content
Innovating with Content
Cost: Free
Duration: Self-paced.
Access the course on LinkedIn Learning here.
The University of Maryland offers to teach how to incorporate artificial intelligence with digital marketing analytics in four weeks, with a load of 3-5 hours per week. Students will learn how to use Big Data and become certified in digital marketing and analytics.
The topics covered include:
KPIs and keyword strategies and a more in-depth understanding of SEO and SEM.
How to keep track of Web analytics and perform A/B testing
Machine Learning/Artificial Intelligence (AI) applications/Big Data
Text and Image Analysis at a Higher Level
Attribution/MMM Calculations
Cost: The course costs $399 but you can opt for the free session which comes with limited course materials and no certificate.
Duration: Self-paced.
Access the course on edx here.
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
The course content of this course includes:
Marketing Analytics Foundation
Introduction to Data Analytics
Data Analysis with Spreadsheets and SQL
Python Data Analytics
Statistics for Marketing
Data Analytics Methods for Marketing
Marketing Analytics with Meta
Meta Marketing Science Certification Exam
Cost: $59 per month on Coursera. However, if you choose to view the course for free, then you won’t be able to earn a certification at the end of it.
Duration: Self-paced
Access the course on Coursera here.
This course will teach you all you need to know to become a marketing analytics specialist. This course does not require any prior knowledge. The course is delivered by evaluating data in a real-world setting. It is based on a hands-on, case-study learning style.
The topics covered in this course are:
How to apply the most critical marketing KPIs to your data.
Using important metrics, evaluate a company’s PPC marketing campaign.
How to get the most out of your data by asking the correct questions.
Create a forecasting model for marketing initiatives from the bottom up.
Cost: $3.5
Duration: Self-paced.
Access the course on Udemy here.
There you have it! These are the 35 best digital marketing courses you can enrol on, cutting across every skill set in digital marketing. You can apply for digital marketing jobs with the training and land your next big role.
All the best!
A digital marketing course is a course that helps you understand and skill up in digital marketing. The courses usually cover skill sets like social media marketing, content marketing, pay-per-click advertising, email marketing, SEO/SEM and marketing analytics.
A digital marketing course can take hours, while some can take months. The duration of the course is determined by the course content and skills covered.
There are lots of amazing courses in digital marketing. They include:
CXL digital marketing course
Hubspot Academy digital marketing course
SEMrush Academy digital marketing course
Udemy complete digital marketing course
Google Digital Garage
LinkedIn Learning free digital marketing course
You can learn digital marketing through an online platform or school such as CXL, Hubspot, Wild Fusion, Google Garage, SEMrush, Blueprint, etc.
While digital marketing requires commitment to learn it, it is not tough as someone with zero knowledge and experience can take online courses and learn the ropes of it.
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