VISION To be a well admired pan-African conglomerate MISSION To be a world class conglomerate Our Core Values Team Work and collaboration We are part of a team committed to working together across companies. Only by sharing ideas, technologies and talents can the Group achieve and sustain profitable growth Keeping Commitment We believe that following through on promises is the best way to maintain credibility with colleagues, employees and customers Continuous Improvement We are committed to getting better every day in all we do, as individuals and as teams. By better understanding customers, their expectations and continuously working to innovate and improve products, services and processes, we will become the best. Respect and fairness We appreciate our diversity and differences in opinions and believe that respect - for our colleagues, customers, partners and all those with whom we interact - is essential to productive business relationships. Bold We are undaunted by tough challenges, realistic about what is possible, optimistic about seizing opportunities. We have the courage to say what we think is right, the integrity to stick to our principles and the tenacity to see it through.
Description
- To develop and execute brand activation strategies and promotional campaigns that enhance brand visibility nationwide, engage consumers, and drive sales growth.
- This role ensures that the brand’s presence is effectively communicated and experienced across various marketing channels and events within the traditional culture and festivals space.
Responsibilities
- Develop and implement brand activation strategies and plans to enhance brand visibility, engage consumers, and drive sales growth within the culture and traditional festivals space.
- Oversee the planning, execution, and evaluation of promotional campaigns and events to ensure successful and impactful brand activations that meet marketing objectives within the festival and cultural space.
- Manage the budget for brand activation activities, ensuring cost-effective use of resources to optimize spending and achieve a higher return on investment for promotional activities in traditional and cultural events.
- Work closely with the sales and marketing team to align brand activation efforts with overall marketing and sales strategies, ensuring cohesive and integrated marketing efforts that support business goals.
- Manage relationships with external vendors, agencies, traditional partners, and cultural stakeholders nationwide involved in brand activation activities, advertising, and sponsorship to ensure high-quality execution and delivery of promotional campaigns.
- Track and analyze the nationwide performance of brand activation activities and prepare reports and insights for management to measure campaign effectiveness and inform future marketing strategies.
Challenges:
- Security concerns when traveling to high-risk states.
- Limited manpower or support staff.
- No weekend off due to operational demands.
Planning and Organising:
- Micro: Monthly planning for campaigns and activation strategies.
Context of the Job:
Framework and Boundaries:
- This role is accountable for delivering impactful consumer engagement, optimizing resources, and maintaining detailed performance tracking. However, significant decisions, budget allocations, and strategic changes require approval from senior management.
Job Requirements
- Minimum B.Sc. / HND in Marketing or its equivalent.
- Relevant professional certifications in marketing or brand management.
- Minimum of 5 years cognate experience.
- Experience in cultural events, festivals, or nationwide brand activation.
Key Competency Requirements:
- Strong interpersonal skills
- Strategic planning skills
- Budget management skills
- Consumer insight and market awareness
- Creativity and innovation
- Analytical skills
- Problem-solving skills
- Adaptability.
Operating Environment:
- Physical environment: Frequent travel nationwide.
- Hazards: Bad roads and exposure to security risks such as hoodlums.
Method of Application
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