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Digital Marketing Jobs in Nigeria

View Digital Marketing jobs below.

  • Yassir logo

    Engineering Manager - Financial Services

    YassirLagos, Nigeria29 April

    Yassir is the leading super App for on demand and payment services in the Maghreb region set to changing the way daily services are provided. It currently ...

    Hybrid
  • RS Hunter Limited logo

    Brand Manager

    RS Hunter LimitedLagos, Nigeria28 April

    Established in 2008 with a clear vision "to be the preferred HR Business Partner”, our team has expertise in relevant areas which drives our approach to ...

    Onsite
  • E-mmerx World Limited logo

    Digital Marketing and Website Manager

    E-mmerx World LimitedLagos, Nigeria28 April

    At E-mmerX, we are Africa’s leading company in creating and crafting experiences that go beyond conventional boundaries, opening up new possibilities for ...

    Onsite
  • JNC International Limited logo

    Head, Technology and Digital Transformation

    JNC International Lim..Lagos, Nigeria28 April

    Our overall focus is to provide cost-beneficial medical equipment, services and solutions to the medical industry operators and service providers to develop ...

    Onsite
  • Lluvia Health Organisation logo

    Community Liaison Volunteer

    Lluvia Health Organis..Lagos, Nigeria28 April

    Lluvia Health is a child and adolescent health-focused organisation driven by the mandate to improve pediatric and adolescent health service delivery in ...

    Onsite
  • LD&D Consulting logo

    Digital Marketing Lead

    LD&D ConsultingAbuja, Nigeria28 April

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • Great Brands logo

    Digital Marketing Manager

    Great BrandsLagos, Nigeria28 April

    Great Brands Nigeria Ltd. is a World-Class, People Orientated, Performance Driven, Sales and Distribution Company. We are the leading consumer goods ...

    Onsite
  • Zael Business Management and Consulting logo

    Social Media Manager (Hybrid)

    Zael Business Managem..Lagos, Nigeria28 April

    Zael Consulting is basically a recruitment firm. We offer clients and candidates the confidence of specialist recruiters the have the depth and breath of ...

    Onsite
  • Cybertron ads logo

    Media Associate Intern NYSC

    Cybertron adsLagos, Nigeria28 April

    Cybertron ads is a hybrid advertising platform that has the experience and ability to serve in all key aspects of modern advertising today. We merge ...

    Hybrid
  • Sterling Health HMO logo

    Digital Marketing Officer

    Sterling Health HMOLagos, Nigeria28 April

    We are a National Health Insurance Agency (NHIA)-accredited Health Maintenance Organization (HMO) that has been providing 24/7/365 quality affordable ...

    Onsite
  • Apex Network Limited logo

    Executive Assistant and Social Media Manager

    Apex Network LimitedLagos, Nigeria28 April

    Apex network is a financial servicing firm, where anyone anywhere can easily and securely transact bitcoin , which is the future of Money and a catalyst for ...

    Onsite
  • HR Aid logo

    Digital Sales & Content Creator

    HR AidLagos, Nigeria28 April

    HR Aid Consults (HR Aid) provides professional Human Resource advisory and consulting services to small businesses. We allow small business owners focus on ...

    Onsite
  • Aureole Consulting Limited logo

    Brand Manager

    Aureole Consulting Li..Lagos, Nigeria28 April

    Aureole Consulting Limited is an HR consulting company which specialize in talent acquisition services, Outsourcing Services, Executive Search, Social Media ...

    Onsite
  • MyJobMag Limited logo

    Social Media Executive

    MyJobMag LimitedLagos, Nigeria26 April

    MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship ...

    Onsite
  • Neovarsity Africa logo

    Creative Executive (Graphic and Product Design)

    Neovarsity AfricaLagos, Nigeria26 April

    Neovarsity Africa is at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education ...

    Onsite
  • Noemdek Limited logo

    Digital Marketing Associate

    Noemdek LimitedLagos, Nigeria26 April

    Noemdek's advisory practice was established to support international strategic advisory firms with relevant local expertise. We are able to deliver on our ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.