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Digital Marketing Mid-level Jobs Jobs in Nigeria

View digital marketing Mid-level jobs below.

  • WhirlSpot Media logo

    Head, Brand Communications and Marketing

    WhirlSpot MediaLagos, Nigeria16 August

    At WhirlSpot Media, we understand that one size doesn’t fit all. We build strategic partnerships, crafting bespoke solutions to fuel your sustainable growth. ...

    Remote
  • Pulse NG logo

    Head of Social Video

    Pulse NGLagos, Nigeria16 August

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.The Role Are you ...

    Onsite
  • Psyntech Limited logo

    Corporate Communications Manager

    Psyntech LimitedLagos, Nigeria15 August

    We are a management consulting firm resting on three oars - People, Systems & Technology. At psyntech, we understand current trends as they occur across ...

    Onsite
  • Diageo logo

    Influencer Brand Manager, Reserve

    DiageoLagos, Nigeria14 August

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite
  • Airtel logo

    IT, SME, Sales & Distribution

    AirtelLagos, Nigeria14 August

    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, ...

    Onsite
  • GBfoods logo

    Brand Manager

    GBfoodsLagos, Nigeria14 August

    "Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial ...

    Onsite
  • Straight-Gate Publishers Limited logo

    Production Manager

    Straight-Gate Publish..Oyo, Nigeria13 August

    Straight-Gate Publishers Limited is one of Nigeria's leading educational publishers. It was incorporated as a private liability company in 1997. Straight-Gate ...

    Onsite
  • Agora Digital Agency logo

    Sales and Brand Development Lead

    Agora Digital AgencyLagos, Nigeria12 August

    Agora Digital Agency is a dynamic marketing and business consulting agency offering a full suite of solutions to elevate brands and drive growth. From ...

    Onsite
  • Mecer Consulting Limited logo

    Chief Digital Officer

    Mecer Consulting Limi..Abuja, Nigeria12 August

    Established in 2014, Mecer consulting is a sister company of Dil Consulting limited; which was established 2004. MECER is a consulting firm with world class ...

    Onsite
  • Straight-Gate Publishers Limited logo

    Production Manager (Graduate)

    Straight-Gate Publish..Oyo, Nigeria12 August

    Straight-Gate Publishers Limited is one of Nigeria's leading educational publishers. It was incorporated as a private liability company in 1997. Straight-Gate ...

    Onsite
  • Straight-Gate Publishers Limited logo

    Production Manager (Non-graduate)

    Straight-Gate Publish..Oyo, Nigeria12 August

    Straight-Gate Publishers Limited is one of Nigeria's leading educational publishers. It was incorporated as a private liability company in 1997. Straight-Gate ...

    Onsite
  • CareOne Digital Hospitals logo

    Digital Marketing Manager

    CareOne Digital Hospi..Lagos, Nigeria11 August

    At CareOne Medicals, a fast-growing digital hospital chain with a presence across the country, we are dedicated to revolutionizing healthcare access and ...

    Hybrid
  • SPIE Oil & Gas Services logo

    Campaign Preparation Supervisor

    SPIE Oil & Gas Se..Lagos, Nigeria08 August

    Representing upstream in exploration, offshore and onshore production, as well as downstream in refining and petrochemicals, SPIE Oil & Gas Services is ...

    Onsite
  • Slum2School Africa logo

    Corporate Communications Manager

    Slum2School AfricaLagos, Nigeria07 August

    Slum2school Africa is a volunteer-driven developmental organization with a vision to transform the society by empowering disadvantaged children to realize ...

    Onsite
  • Cowrywise logo

    Growth Marketer - Organic Social

    CowrywiseLagos, Nigeria07 August

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.As such, we are ...

    Hybrid
  • Unified Payment Services Limited logo

    Head, Brand Management & Strategy

    Unified Payment Servi..Lagos, Nigeria06 August

    UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.