datatrota
Signup Login
Home Jobs Blog

Digital Marketing Mid-level Jobs Jobs in Nigeria

View digital marketing Mid-level jobs below.

  • MTN Nigeria logo

    Manager - Service Fulfillment

    MTN NigeriaLagos, Nigeria27 March

    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a ...

    Onsite
  • MTN Nigeria logo

    Manager - NES Regional North

    MTN NigeriaLagos, Nigeria27 March

    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a ...

    Onsite
  • LAJ Aquaculture & Farmacology logo

    Developer to Build Online Marketplace for Fishify Nigeria

    LAJ Aquaculture & Far..Lagos, Nigeria27 March

    LAJ-AQUACULTURE & FARMACOLOGY is a dynamic agricultural and aquaculture-focused organisation dedicated to advancing sustainable farming practices and ...

    Onsite
  • FMR AGENCY logo

    Brand Manager

    FMR AGENCYLagos, Nigeria26 March

    At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly ...

    Onsite
  • I-Sense Ville Consult logo

    Brand & Marketing Manager

    I-Sense Ville ConsultLagos, Nigeria26 March

    We at I-Senseville Consult understand this, and since our establishment in 2019, we have been relentlessly focused on delivering exceptional talent, as well as ...

    Onsite
  • ALML Group logo

    Social Media Strategist

    ALML GroupLagos, Nigeria26 March

    ALML acknowledges that its people are its most important asset. Consequently, it believes in the empowerment of its people. Wherever possible promotion is ...

    Onsite
  • Pulse NG logo

    Social Media Lead

    Pulse NGLagos, Nigeria25 March

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Description ...

    Onsite
  • Diageo logo

    Digital Products and Experience Lead – Africa Digital Hub

    DiageoLagos, Nigeria25 March

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite
  • Kimberly Ryan logo

    IT/Social Media Manager

    Kimberly RyanLagos, Nigeria25 March

    To Lead In Attracting, Developing and Retaining Superior Human Capital That Creates a Dramatic Business Advantage for Our Clients. OUR VISION The Vision is to ...

    Onsite
  • Mavin Records logo

    Ad Specialist

    Mavin RecordsLagos, Nigeria25 March

    Mavin Records is the brainchild of African renowned producer and entrepreneur, Michael Collins Ajereh (Don Jazzy), Created as a wholly independent music label ...

    Onsite
  • Procept Associates Professional Services Limited logo

    Global Delivery Manager (Management Systems)

    Procept Associates Pr..Lagos, Nigeria25 March

    Procept Associates Ltd. was formed in Canada in 1983 to provide project management advisory and training services, initially to engineering and construction ...

    Onsite
  • Boomplay logo

    Sale Manager (Brand Ads)

    BoomplayAbuja, Nigeria25 March

    Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited. Boomplay’s vision ...

    Onsite
  • Multigate Payments Limited logo

    Brand Manager

    Multigate Payments Li..Lagos, Nigeria25 March

    Multigate is a financial technology company focused on providing solutions that cut across payments acquisition, processing, and remittance as well as treasury ...

    Onsite
  • Glovo logo

    Public Affairs and Public Relations Manager

    GlovoLagos, Nigeria25 March

    Glovo - We are a Barcelona-based startup and the fastest-growing delivery player in Europe, Hispanic America, and Africa. With food at the core of the ...

    Onsite
  • MTN Nigeria logo

    Senior Manager - Corporate Communications

    MTN NigeriaLagos, Nigeria22 March

    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a ...

    Onsite
  • Seven Up Bottling Company logo

    Brand Manager(FMCG)

    Seven Up Bottling Com..Lagos, Nigeria22 March

    Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.