Grace Moni Limited is a financial services provider at the nexus of technology and professional financial services in Africa. We were birthed to address a gap ...
PROFORCE LIMITED was incorporated in 2008 as a total defence solution provider specializing in armoured vehicles and personal protection. The company’s ...
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Oaks Intelligence Limited is a leading data and software company dedicated to developing bespoke web, mobile, and desktop applications. We specialize in ...
FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and ...
Key Responsibilities Develop engaging written, visual, and video content across social media, blogs, newsletters, and campaigns. Manage and grow the ...
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Trade Lenda is building a digital bank for the Underserved starting with MSMEs across emerging markets today with timely access to credit within 6 hours (4x ...
Tilden Development Limited is a development company that specializes in innovative residential hospitality and commercial developments in Lagos. Our aim is to ...
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IG Energy Limited, a fast growing solar energy sales and installation company, is recruiting suitably qualified candidates to fill the position ...
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Consistent Energy Limited, a stand-alone rooftop solar energy company incorporated in January 2015. Our company owns and promote the SolarDirect brand aimed at ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
