Marriott International is a leading global lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and reported ...
Yaphi Tech Nigeria Limited is a Leading Lifestyle brand, essentially created to provide great quality products, from luxury wristwatches, bags, make-up, ...
A Global staffing agency located in LagosResponsibilities Create and curate content. Manage social media accounts. Develop digital marketing campaigns. ...
The Board of Directors consists of the Chairman, Managing Director/Chief Executive Officer, three Executive Directors, one Non-Executive Director, Heads of ...
iRecharge Tech-Innovations is an internet-powered distribution platform that enables users to purchase virtual products and services such as airtime and mobile ...
We partner with organizations to support them, improve their performance and push their boundaries for success. We are the people you need for your people Our ...
HuiosPay was born out of a desire to streamline online and offline payment services closely allied with the emphasis on excellent customer service, provided by ...
CapitalCorp Limited was incorporated on the 8th of September, 2004. The company commenced operations in July 2010 as a leasing company . It has since evolved ...
NEM INSURANCE PLC started insurances business in Nigeria in 1948 through the agency of Edward Turner & Co. It became a Nigerian branch of NEM General ...
Trusoft Limited is an indigenous software company, specialising in the design and development of software solutions. Trusoft has built its brand around ...
Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...
Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, ...
Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and ...
eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...
ICS Outsourcing is Nigeria’s pioneer Human Resource Outsourcing Company. We are on a mission to provide world-class human resource solutions, using experts ...
Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
