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Social Media Manager Jobs in Nigeria

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  • Bake4Me logo

    Social Media Manager

    Bake4MeLagos, Nigeria29 May

    At Bake4Me Bakery, we believe every bite should make difference and every spend should be of value to you. We produce sumptuous cakes, bread loaves and ...

    Onsite
  • Bridgemead Consulting logo

    Social Media Manager

    Bridgemead ConsultingLagos, Nigeria28 May

    Bridgemead Consulting is a holistic and innovative business consultancy that believes in connecting businesses with the right individuals.Summary We’re ...

    Onsite
  • PressOne Africa logo

    Social Media Manager

    PressOne AfricaLagos, Nigeria27 May

    PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission ...

    Onsite
  • Truss Ugavi Limited logo

    NYSC Intern - Social Media Manager

    Truss Ugavi LimitedLagos, Nigeria26 May

    Truss Ugavi is a Supply Chain Advisory Firm that provides solutions to Micro, Small and Medium Enterprises as well as Large organizations towards ensuring ...

    Onsite
  • Genherb Wellness Limited logo

    Social Media Manager

    Genherb Wellness Limi..Lagos, Nigeria26 May

    Genherb Wellness Limited is a fast-growing herbal wellness brand committed to providing safe, effective, and nature-inspired remedies that support overall ...

    Remote
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria23 May

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Kumesoft Technology logo

    Social Media Manager

    Kumesoft TechnologyLagos, Nigeria23 May

    We are a growing digital marketing agency with a strong focus on SEO. Our mission is to help businesses grow by providing customized, results-driven SEO ...

    Onsite
  • Grand Bezer Nigeria Limited logo

    Social Media Manager

    Grand Bezer Nigeria L..Lagos, Nigeria21 May

    Grand Bezer Nigeria Limited is a Hospitality, hotel, Restaurant Management Company. We assist hotel owners, investors, and tourism & hospitality organizations ...

    Onsite
  • Redwire Marketing Consulting logo

    Social Media Manager

    Redwire Marketing Con..Lagos, Nigeria21 May

    We are an insights driven marketing and brand consultancy committed to helping our clients build and sustain transformational marketing programs. We are street ...

    Hybrid
  • ACE Realtors and Facility Managers Limited logo

    Social Media Manager / Content Writer

    ACE Realtors and Faci..Lagos, Nigeria20 May

    Ace Real Estate is an award-winning and value-driven real estate development company with a tripartite value system that cut across service delivery, and ...

    Onsite
  • Elvaridah logo

    Social Media Manager and Content Creator

    ElvaridahLagos, Nigeria19 May

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Rovedana logo

    Social Media Manager

    RovedanaLagos, Nigeria19 May

    With a mission to provide a first-class experience for employees from their first job to their last breath. Rovedana is simplifying staffing, staff management, ...

    Hybrid
  • Medcourt Support Services Limited (MSS) logo

    Social Media Manager (NYSC)

    Medcourt Support Serv..Lagos, Nigeria19 May

    A wholly indigenous Health Solutions company based in Lagos, Nigeria. The company was established to bring a paradigm shift to the medical support services ...

    Onsite
  • Maurice Xandra Solutions logo

    Community and Social Media Manager

    Maurice Xandra Soluti..Lagos, Nigeria17 May

    Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited ...

    Onsite
  • Skache Intergrated Services Limited logo

    Social Media Manager

    Skache Intergrated Se..Lagos, Nigeria16 May

    Job Description Our client is looking to recruit a social media Manager to join their team.  Are you social media savvy, Do you know how to create ...

    Onsite
  • Rubels & Angels logo

    Social Media Manager

    Rubels & AngelsLagos, Nigeria16 May

    We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. It's a ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.