Social Media Manager at Stella Maris High School

Job Summary

• The Social Media Manager will be responsible for developing, implementing, and managing the school's social media strategy.
• This role aims to enhance brand visibility, engage the school community, and promote key events and initiatives across various social media platforms.

Responsibilities

Strategy Development:

• Create and execute a comprehensive social media strategy aligned with the school's marketing goals.
• Identify target audiences and develop content tailored to engage and resonate with diverse stakeholders.

Content Creation:

• Generate creative and compelling content for various social media platforms, including Facebook, Instagram, TikTok, Threads, Twitter, and LinkedIn.
• Collaborate with different departments to gather information and showcase the school's achievements, events, and educational initiatives.

Community Engagement:

• Foster positive interactions with the school community, parents, students, and alumni through active engagement on social media.
• Respond promptly to comments, messages, and inquiries while maintaining a consistent and positive brand voice.

Monitoring and Analytics:

• Monitor social media trends, tools, and applications to stay ahead of industry changes and emerging platforms.
• Use analytics tools to measure the effectiveness of social media campaigns and report on key performance indicators.

Brand Management:

• Ensure consistent branding and messaging across all social media channels.
• Implement and enforce social media guidelines to maintain the school's reputation and uphold brand standards.

Event Promotion:

• Collaborate with event organizers to create and implement social media campaigns to promote school events.
• Live-tweet, post updates, and share highlights during major school functions.

Collaboration:

• Work closely with the marketing and admissions team to integrate social media into broader marketing campaigns.
• Collaborate with teachers, staff, and students to feature their accomplishments and contributions on social media.

Method of Application