The mission of The News Chronicle, a subsidiary of Adonis & Abbey Publishers Ltd (www.adonis-abbey.com), a London-based publisher of non-fiction books and academic journals since March 2003, is to join in this important quest for the discovery of truth and to report same as decently and respectfully as we can. Starting first as an online publication, The News Chronicle will also encourage Nigerians to strive to their own highest ideals, and to make themselves the starting point of that change they pontificate and pray about. We will, without apologies, look out for the underdogs to ensure that there is a level of justice and fairness for them in a very unjust and unfair world. This, in our opinion, is basically what journalism at its best does, everything else falls between.
Job Summary
The Social Media Manager will be responsible for planning, creating, managing, and optimising The News Chronicle’s social media presence to increase readership, engagement, brand visibility, and website traffic.
Key Responsibilities
Content Strategy & Planning
- Develop and implement a monthly social media content calendar aligned with editorial priorities.
- Source and post daily relevant content that can attract engagement and visibility.
- Translate breaking news, features, and opinion pieces into engaging social media formats or infographics.
- Write compelling captions tailored to each platform.
- Work closely with editors and reporters to identify high-impact stories for promotion.
- Support promotional campaigns, special reports, interviews, and live coverage.
- Manage live updates during major events (elections, breaking news, interviews).
- Stay updated on industry trends, social media tools, and platform updates.
Audience Growth & Engagement
- Increase followers and engagement through strategic posting and interaction on all platforms.
- Respond to comments and messages professionally and promptly.
- Moderate discussions to maintain brand integrity.
Analytics & Performance Tracking
- Track/Monitor key metrics (reach, engagement, followers, Website traffic from social media), analyse results, and generate reports to optimise future campaigns.
- Submit weekly and monthly performance reports.
- Recommend improvements based on data insights.
Required Skills
- Proven experience as a social media manager or in a similar role.
- In-depth knowledge of all the social media platforms.
- Proficient in graphic design and video editing for social content.
- Digital storytelling
- Creativity and innovation
- Analytics interpretation
- Time management
- Crisis communication awareness
Method of Application
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