We are a Principal Investment firm, established in 2014 with one purpose - transform African lives by creating companies that deliver sustained, long-term beneficial impact. We are a Principal Investment firm, established in 2014 with one purpose - transform African lives by creating companies that deliver sustained, long-term beneficial impact.
Job Description
- We are looking for a highly strategic, creative and execution-focused Public Relations, Marketing and Media Lead to join the firm.
- This is a critical role responsible for creating, sustaining, perpetuating and managing the firm’s marketing, branding and public relations activities. The successful candidate will be tasked with shaping and amplifying the firm’s market presence, strengthening its brand positioning, and ensuring consistent and strategic visibility across key markets.
- The firm has not historically engaged in active, structured marketing. This role therefore requires an individual capable of building a marketing and PR platform from the ground up, developing strategy and executing with precision.
- The position requires close interaction with senior leadership, including the Managing Partner, and regular engagement with media organisations, journalists and external content partners. Cultural fit is critical, and it is vital that the candidate shares and upholds our values and beliefs. An understanding of financial services, investment banking and wealth management is preferred.
Key Responsibilities
Marketing Strategy & Brand Positioning:
- Develop and implement a comprehensive marketing and communicationsstrategy aligned with the firm’s growth objectives.
- Define the firm’s brand positioning across Wealth Management and InvestmentBanking.
- Create structured annual marketing and media plans with measurable objectives.
- Identify target client segments and develop tailored messaging frameworks.
- Ensure consistent brand voice and positioning across all communication channels.
Public Relations & Media Management:
- Build and maintain relationships with key journalists, editors and media platforms.
- Proactively secure favourable mentions, features and interviews.
- Draft and distribute press releases and official corporate communications.
- Manage crisis communication where necessary.
- Arrange and coordinate interviews and media appearances for senior leadership, including the Managing Partner.
- Prepare briefing materials and talking points for outward-facing engagements.
Social Media & Digital Presence:
- Develop and execute a structured social media strategy to increase visibility and engagement.
- Manage and maintain the firm’s LinkedIn, Instagram, X and other relevant platforms.
- Create and curate high-quality content to position the firm as a market leader.
- Monitor analytics and adjust strategy based on performance data.
- Ensure consistent posting cadence and audience growth.
Content Creation & Asset Development:
- Oversee creation of digital, video and graphic content to promote the firm.
- Collaborate with external designers, videographers and content creators where required.
- Develop thought leadership materials including articles, newsletters and commentary.
- Support production of client-facing publications and research materials.
- Ensure high production quality and brand consistency across all materials.
Internal Collaboration & Market Propagation
- Work closely with Wealth Management, Investment Banking, Business
- Development and Leadership teams to identify stories and opportunities for external positioning.
- Support the propagation of the firm’s achievements, transactions and milestones.
- Develop campaigns to position the firm within priority client markets.
- Enhance the firm’s visibility across London, Lagos, Chicago, Abuja and Dubai.
Required Qualifications and Skills:
- BSc Degree in Marketing, Communications, Media, Business or related field.
- Master’s degree or professional marketing/communications certification preferred.
- 5–8 years’ experience in PR, marketing, communications or media within financial services, professional services or a corporate environment.
- Proficient in MacOS Keynote, Numbers and Pages.
- Excellent ability to speak and write English language.
- Exceptional writing, editing and content development skills.
- Exceptional interpersonal and communication skills
- Strong understanding of branding, corporate communications and media positioning.
- Demonstrated experience managing media relationships and securing favourable press coverage.
- Experience drafting and distributing press releases and corporate communications.
- Strong social media strategy and management capability (LinkedIn, X, Instagram and relevant platforms).
- Experience overseeing the creation of digital assets including video, graphics and branded content.
- Strong understanding of content strategy, audience targeting and brand positioning.
- Familiarity with digital marketing tools, analytics platforms and contentscheduling systems.
- Strong project management and organisational capability.
- Able to work in a fast-paced team with minimal supervision
- Ability to manage multiple campaigns and deadlines simultaneously.
- Highly adaptable, creative and solutions-oriented.
- Strong interpersonal skills and ability to work with senior executives.
- Able to handle confidential matters with discretion and professionalism.
- Proactive, dependable and solutions-focused
- Entrepreneurial mindset with the ability to build systems and processes frominception.
- Mature, reliable and professional.
Method of Application
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