Yemsays Properties and Investment Limited is a leading real estate firm based in Lagos, Nigeria, specializing in property development, investment, and ...
Candlelight Foundation for Children with Special Needs is a non-profit organization dedicated to empowering children with special needs, particularly those ...
We are one of the best players in the Nigerian logistics market. At DGL Limited, we grow our clients' businesses by listening to and understanding their needs, ...
HerVest is a social enterprise providing financial inclusion for women through a Gender Lens Investment (GLI) approach. We are committed to improving ...
Amaiden Energy Nigeria Limited(formerly Moody International Nigeria Limited) was established in 1996 as a partnership between Moody International Group and ...
At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...
AMS Bridge Blue is a Global Agency for Education, Migration and Internship. We have earned a solid reputation as a premier international student recruitment ...
Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...
Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...
Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Job Role Generate leads Follow up on ...
Royal Resource Management (RRM), a digital marketing and consulting firmResponsibilities Develop and execute digital marketing strategies for property ...
We are a premier real estate company based in Abuja, focused on delivering prime homes that offer exceptional value for your investment. Our commitment lies in ...
We are Brainshare! A company specialized in Network and IT Services, have taken this challenge by providing services which include High Availability, High ...
Since our inception, SENCE has been totally focused on building a strategic, quality consulting practice. We are committed to helping SMEs succeed in a ...
Wigwe University is a university built on the vision of a shared future. We have a Vision to ignite Africa’s potential for prosperity, nurture thoughtful ...
Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
