Welcome to Bottleking Limited, the Minister of Enjoyment, at 27 Castle Rock Ave, Lekki Peninsula II, Lekki 105102, Lagos. We specialize in offering an ...
Fort Knox Group is one of the most diversified security and financial outfits in West Africa with fixed based operation in Nigeria servicing security contracts ...
CEOAFRICA is the first business social media network designed to identify and celebrate African entrepreneurship thus creating a medium for positive change in ...
RES-Q Digital is an innovative research based digital marketing concern. We know that brands need to engage, at RES-Q Digital we provide you with a ...
We combine a deep knowledge of consumer behaviour and climatic conditions to deliver affordable Lease to own solar services to Micro businesses in Nigeria. Our ...
Tranquil and Quest Medical and Diagnostics (TQMD), Nigeria Limited is a Diagnostics, Radiological, and Surgical Center that provides high-quality services ...
Since our inception, SENCE has been totally focused on building a strategic, quality consulting practice. We are committed to helping SMEs succeed in a ...
Guangzhou Automobile Group Co., Ltd (GAC MOTOR) is a Chinese automobile maker headquartered in Guangzhou in China. GAC MOTOR represents insisting on pursuing ...
High Caliber Nigeria Limited is a human resources /management consultancy company. We specialize in the following areas; Outsourcing, Recruitment and ...
Independent Project Monitoring Company Limited (IPMC) is made up of professional consultants, who are competent and capable enough to help clients achieve ...
Riverbrand Energy is a key participant in international oil markets with a significant presence in the West African region, and direct access to major energy ...
At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role ...
Ha-Shem Limited was founded in 2004, we set out to redefine the meaning of IT support, and consulting, and to create a better IT experience from small and ...
Welcome to La Campagne Tropicana Beach Resort, Our beach resort is entwined in the core freshness of nature amongst virgin trees and the lovely view of the ...
At Castville Concept, we believe in reshaping perceptions around healthcare professionals and enhancing their contribution to healthcare delivery. Our mission ...
Established in 2014, Mecer consulting is a sister company of Dil Consulting limited; which was established 2004. MECER is a consulting firm with world class ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
