SavingsBox NG is an innovative and e-commerce (FINCOM) fintech platform set to revolutionize the financial landscape in Nigeria. Serving as a comprehensive ...
VGL Energy is a subsidiary of Valchinok Global Limited (VGL) which was incorporated in 17th of March 2013 with incorporation number RC 1115478. We are a ...
HPLink Travels and Tours Ltd is a travel management agency with a 4year history of active participation in the Nigerian travel market. Each of these 4years was ...
Neovarsity Africa is at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education ...
Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...
Norak Technologies Ltd is an IT Solutions and Consulting Company. Since its establishment the company has emerged as one of the leading solutions provider and ...
We care about your business, and progress. Business interaction is never solely about money, there is always something to benefit from us.Job Description A ...
Don Quester Consulting specializes in Human Capital Development Services, management Consulting Organization. We offer bespoke- interventions focused on ...
Don Quester Consulting specializes in Human Capital Development Services, management Consulting Organization. We offer bespoke- interventions focused on ...
FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and ...
We provide modern marketing concepts and strategies with the right digital tools for business. We aim at creating a path to success stories for real ...
Radix Pension Managers is a licensed Pension Fund Administrator ("PFA”) by the National Pension Commission ("PenCom”). On February 15, 2017, Radix ...
At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role ...
OmegaPi Technologies is a firm of Information and Communication Technology (ICT) Consultants, System Integrators, and System Developers, registered under CAC ...
We provide exceptional services to a wide range of commercial and residential properties for over 11 years, including large corporate environments. Our ...
Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
