Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...
Our commitment to the provision of modern urban infrastructure and affordable property solutions on the continent plays a substantial role in the growth and ...
BSS Recruitment were established in Bedford in 1989 and since then have grown into a group of companies each of whom specialise in a different area of ...
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A Global staffing agency located in LagosJob Summary We are looking for a results-driven Digital Marketing professional to plan, execute, and optimize our ...
Ha-Shem Limited was founded in 2004, we set out to redefine the meaning of IT support, and consulting, and to create a better IT experience from small and ...
Established in 2014, Mecer consulting is a sister company of Dil Consulting limited; which was established 2004. MECER is a consulting firm with world class ...
Tide Power Technology was incorporated in Hong Kong in the year 2006 and is focused in providing professional proposals for energy solution approaches. The ...
Responsibilities Social Media Strategy & Content Creation: Develop and execute a comprehensive social media strategy aligned with the company’s ...
Interdecima is a leading provider of IT security and networking services in Nigeria. We are dedicated to helping our customers find and implement perfect IT ...
Embarking on a new business venture? Ready to take your entrepreneurial dreams to the next level? Look no further! Rexobe Consult is your trusted ally in the ...
SKLD integrated Services LLC is Nigeria’s leading provider of relief products and solutions to local and international organizations engaged in ...
Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that ...
Job Summary The Digital Marketer is responsible for planning, executing, and managing online marketing initiatives to increase brand awareness, generate ...
Ajoke Group is a major distribution company and a foremost key player in the supply chain of the FMCG products across the country.Responsibilities Develop and ...
Lisa Suites is a serviced apartments business company.Reports To: General Manager / Operations Manager Employment Type: Full-Time The Digital Marketer will be ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
