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Digital Marketing Jobs in Abuja

View Digital Marketing jobs in Abuja below.

  • Hathor Coast Limited logo

    Digital Marketer

    Hathor Coast LimitedLagos, Enugu, Anambra, Abuja, Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Other, Nigeria06 May

    Hathor Coast Limited is a company registered by the Nigeria Corporate Affairs Commission on August 26th, 2022, with RC Number 1968258. We are poised to carry ...

    Onsite
  • Skeepy Pet Solutions Ltd logo

    Digital Marketing Specialist

    Skeepy Pet Solutions ..Lagos, Abuja, Nigeria06 May

    Skeepy pioneered the first Pet HMO in Nigeria. We are a pet care and lifestyle brand designed for the modern pet parent. From healthcare to lifestyle, we are ...

    Remote
  • Illmi Children's Fund logo

    Communications and Brand Manager

    Illmi Children's FundAbuja, Nigeria05 May

    Illmi Children's Fund is a nonprofit organization dedicated to transforming lives through education and advocacy. Guided by the mission statement "Educate a ...

    Onsite
  • LD&D Consulting logo

    Social Media Manager

    LD&D ConsultingAbuja, Nigeria05 May

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • LD&D Consulting logo

    Digital Marketing Lead

    LD&D ConsultingAbuja, Nigeria05 May

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • Livebridge Properties and Investment Limited logo

    Community Manager

    Livebridge Properties..Abuja, Nigeria05 May

    Welcome to Livebridge Properties and Investment LTD. We are a team of experienced and dedicated professionals, committed to providing our clients with ...

    Onsite
  • Deloitte logo

    Program Producers & Content Creators

    DeloitteAbuja, Nigeria05 May

    Akintola Williams Deloitte is the Deloitte Touche Tohmatsu Limited (DTTL) member firm in Nigeria and the oldest indigenous professional services firm in ...

    Onsite
  • Broadoaks British School logo

    Marketing and Communications Officer

    Broadoaks British Sch..Abuja, Nigeria30 April

    Broadoaks British School is an all-through international school located in the prestigious Maitama district of Abuja, Nigeria. Established in 2016, the school ...

    Onsite
  • Daily Trust logo

    Digital Marketer

    Daily TrustAbuja, Nigeria30 April

    Job Summary The ideal candidate will be responsible for developing and implementing effective digital strategies to drive brand awareness, website traffic, ...

    Onsite
  • Careers Verified logo

    Digital Marketing Manager

    Careers VerifiedAbuja, Nigeria29 April

    At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the ...

    Onsite
  • LD&D Consulting logo

    Digital Marketing Lead

    LD&D ConsultingAbuja, Nigeria28 April

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • DAI logo

    Media Officer-PACE

    DAIAbuja, Nigeria25 April

    DAI works on the frontlines of international development. Transforming ideas into action-action into impact. We are committed to shaping a more livable ...

    Onsite
  • eHealth4everyone logo

    Digital Engagement Intern (Pre-NYSC & NYSC)

    eHealth4everyoneAbuja, Oyo, Nigeria23 April

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Callmycab Services Limited logo

    Brand Marketing Coordinator

    Callmycab Services Li..Abuja, Nigeria23 April

    Callmycab Services Limited. THE MOST RELIABLE, PROFESSIONAL & SAFE TRANSPORTATION SERVICE IN ABUJA, NIGERIA', We specialize in Taxi, Shuttle, Airport ...

    Onsite
  • Livebridge Properties and Investment Limited logo

    Media & Creativity Personnel

    Livebridge Properties..Abuja, Nigeria19 April

    Welcome to Livebridge Properties and Investment LTD. We are a team of experienced and dedicated professionals, committed to providing our clients with ...

    Onsite
  • Walex Biz Nigeria Limited logo

    Digital Marketer

    Walex Biz Nigeria Lim..Abuja, Nigeria17 April

    Walex Biz Nigeria Limited is a full-spectrum software solutions company based in Abuja, Nigeria. We deliver solutions as a software development company to both ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.